America’s second-largest private passenger auto insurance company becomes exclusive official insurance partner with a multiyear agreement
New Health & Fitness Expo experience at more than 21 markets across the United States beginning this weekend in Nashville
Nashville, TN - April 26, 2016 - Rock ‘n’ Roll Marathon Series and GEICO announce an extended partnership through 2018. The renewed agreement designates GEICO as the exclusive auto insurance partner for more than 21 Rock ‘n’ Roll Marathon Series events in the United States. Although the partnership officially kicked off at the Rock ‘n’ Roll Arizona event back in January, GEICO will be showcasing its enhanced footprint at the St. Jude Rock ‘n’ Roll Nashville Marathon & ½ Marathon this weekend of April 28-30, 2016.
"The Rock ‘n’ Roll Marathon Series is an all-encompassing sports marketing platform with multiple touch points to reach an engaged demographic," said Melissa Halicy, senior marketing manager at GEICO. "With a broader footprint at the Health & Fitness Expos, new race day activations on course and at the finish line, we look forward to the GEICO Gecko bringing fun and fitness to running events across the United States."
"GEICO has been a longtime partner of the Rock ‘n’ Roll Marathon Series," said Doug Kaplan, SVP of Rock ‘n’ Roll Marathon Series. "This brand is all about the runner’s journey and supporting athletes of all abilities; whether it’s a social media campaign leading up to the race, at the Expo or on course, participants can expect an encouraging presence."
As part of the extended agreement, GEICO will have a Military Mile at six select Rock ‘n’ Roll events which further highlights its commitment to serving the military since 1936.
The insurance brand will also have a new and larger footprint at the Health & Fitness Expo providing a more interactive experience for runners.
More than 600,000 professional and amateur athletes from all over the world will participate in a Rock ‘n’ Roll Marathon Series event in 2016, which has expanded to 30 markets worldwide. Last year the series introduced the popular "Remix Challenge,- offering an extended weekend of running with 5K, 10K, half-marathon and marathon distances to engage runners of all abilities. The musically-themed races have spearheaded an active lifestyle movement that provides unique entertainment for people from all walks of life.
For more information about the Rock ‘n’ Roll Marathon Series, visit RunRocknRoll.com or follow @RunRocknRoll on Twitter.
Start Line Image - Credit Ryan Bethke
About GEICO
GEICO (Government Employees Insurance Company) is a member of the Berkshire Hathaway family of companies and is the second-largest private passenger auto insurance company in the United States. GEICO, which was founded in 1936, provides millions of auto insurance quotes to U.S. drivers annually. The company is pleased to serve more than 14 million private passenger customers and insures more than 22 million vehicles (auto & cycle). GEICO's online service center helps policyholders take care of policy sales, policy changes and claims reporting, and print insurance ID cards. Policyholders can also connect to GEICO through the GEICO App, reach a representative over the phone or visit a GEICO local agent. GEICO also provides insurance quotes on motorcycles, boats, all-terrain vehicles (ATVs), travel trailers and motorhomes (RVs). Coverage for life, homes and apartments is written by non-affiliated insurance companies and is secured through the GEICO Insurance Agency, Commercial auto insurance and personal umbrella protection are also available. For more information, go to Geico.com.
About the Rock ‘n’ Roll Marathon Series
With more than 600,000 runners taking part in 30 destination events around the world every year, more runners choose the Rock ‘n’ Roll Marathon Series than any other running series. Established in 1998, Rock ‘n’ Roll Marathon Series’ simple idea of making running fun has transformed the U.S. running landscape by infusing the course with live bands, cheer teams and entertaining water stations, creating a block-party atmosphere for participants and spectators alike.
Over the 19-year history of the Rock ‘n’ Roll Marathon Series, charity partners have raised more than $320 million through the events for a variety of worthy causes. Race weekend kicks off with a free Health & Fitness Expo showcasing the latest in running gear, sports apparel, health and nutritional information and much more. Events culminate with an entertaining finish line festival and Toyota Concert Series featuring some of the biggest names in music, with past headliners including Kid Rock, Rascal Flatts, Macklemore & Ryan Lewis, Pitbull, FloRida and Andy Grammer. Further information about the Rock ‘n’ Roll Marathon Series can be found online at RunRocknRoll.com.
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