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Posted: May 3, 2017:  

Athletics: Seb Coe Returns To Racing Action At The Vitality Westminster Mile

Sebastian Coe will return to racing action over the classic mile distance at the Vitality Westminster Mile on Sunday 28 May.

The man who set three world records over the mile distance during his incredible track career will take part in the Olympians Mile, open to athletes in any sport who have represented Great Britain in a Summer or Winter Olympic Games.

Coe famously won Olympic gold over 1500m, the metric mile, in 1980 and 1984 in addition to the silver medals over 800m he won at both Games.

On 28 May, Coe will line up on the famous start line on The Mall with more than 100 Olympians including ice dance legend Jayne Torvill, rowing gold medallist Greg Searle and five-time Olympian Jo Pavey.

Coe visited Hallfield School in Westminster today (Wednesday 3 May) to meet children who have been participating in The Daily Mile initiative and who will be running in The Daily Mile London wave at the Vitality Westminster Mile. Children participating in The Daily Mile go outside every school day, whatever the weather, to run, jog and walk for 15 minutes. The children run in their school clothes and no special kit or trainers are required.

"It’s fantastic to see these children so excited about taking part in the Vitality Westminster Mile," said Coe. "The London 2012 Olympic Games aimed to inspire a generation and this event, created in 2013 as an Olympic legacy event, is doing just that."

Created by former primary school headteacher Elaine Wyllie at her school in Scotland, The Daily Mile initiative is now being rolled out nationwide. Schools across all of London are now participating in the scheme and The Daily Mile London wave on Sunday 28 May will feature children from every London Borough.

Elaine Wyllie was at Hallfield School, which has operated The Daily Mile for more than a year, to talk to other head teachers in Westminster about the scheme, which now operates in more than 2,500 schools.

"The aim of The Daily Mile is to improve the physical, social, emotional and mental health and wellbeing of children - regardless of age, ability or personal circumstances," said Wyllie. "It is a profoundly simple but effective concept which any primary school can implement. It needs no set-up, tidy up or equipment and children run in their school uniform and day shoes. Its impact can be transformational - improving not only the children’s fitness but also their concentration levels, mood, behaviour and general wellbeing."

The Vitality Westminster Mile features 30 races for all ages and abilities. With a spectacular start on The Mall, the course of the world’s most famous mile takes in Horse Guards Parade and Birdcage Walk and finishes in front of Buckingham Palace. Entry is £8 for adults, £6 for juniors (£1 reduction for Westminster residents) and free for children aged 11 and under. There’s a host of free family-friendly activities all day long in Green Park at the Vitality Wellness Festival too.

Entries close at 17:00 on Monday 8 May. Find out more and enter now at

The Vitality Westminster Mile, an Olympic legacy event, was first staged in 2013

The winner of the elite men’s race is awarded the Bannister Trophy and the winner of the elite women’s race is awarded the Leather Trophy

The Vitality Westminster Mile is organised by London Marathon Events Ltd in partnership with Westminster City Council

About Vitality - changing health and life insurance for good

Vitality is the insurance business that helps people understand how they can improve their own personal health. Vitality makes it cheaper and easier for its members to get healthy and gives them rewards to keep them motivated, through a range of discounts and incentives.

Vitality believes in the power of sport to help inspire people to live a healthy life, which is why it partners with leading sports figures, teams and events to help share the Vitality message.

Vitality Ambassadors Jessica Ennis-Hill, Maro Itoje, Joe Root, Ellie Simmonds and Jonny Wilkinson are role models who embody the values of Vitality. They are all using their passion for living a healthy lifestyle to motivate others to make positive changes. Taking small steps today can dramatically improve wellbeing over the long-term, regardless of your current state of health.

Vitality is Official Wellness Partner of Arsenal FC, AFC Bournemouth, Liverpool FC, Manchester City FC, England Rugby, Scottish Rugby, Welsh Rugby, ECB and England Netball. The business is also title sponsor of VitalityMove, the Vitality Westminster Mile, Vitality London 10,000, and the Telegraph Vitality Junior Golf Championship, as well as headline sponsor of parkrun UK with Vitality, and Official Partner of The Sunday Times Sportswomen of the Year Awards in association with Vitality.

VitalityHealth is one of the UK’s leading private medical insurers and has pioneered the ‘shared-value’ insurance model. This is a unique approach which delivers value for Vitality members through rewards and ultimately better health. Society as a whole also benefits, as do the company’s profits, which comes about as a result of people being healthier and claiming less often.

VitalityLife is one of the fastest growing life insurers in the UK. It is unique to the current UK protection market and its suite of products includes Life Cover, Income Protection Cover, Serious Illness Cover, Business Protection and other additional products. By recognising people's efforts to look after themselves, VitalityLife is able to offer a more comprehensive set of benefits than traditional providers at a very competitive price.

For more information visit

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