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Posted: January 3, 2007

Triathlon: NYC Triathlon Consulting Services Unveils New Name:

(New York, NY) NYC Triathlon Consulting Services has changed its name to, updated its logo, and redesigned its web site: “The new identity reflects the company’s growth and expansion since its 2004 launch, and an opportunity to reach a larger number of triathlete enthusiasts nationally,” says Walter F. DeNino,’s President. The company has also expanded its staff to include a new Director of Marketing and Public Relations and Triathlon Coaching Associates, and has updated its services to include the Tri2Lose and Tri4Life programs.

Tri2Lose: has developed a systematic program of nutrition intervention, behavior modification, and triathlon program implementation for individuals looking to achieve healthy, maintainable weight loss for life.

Tri4Life: has developed a structured training program for individuals seeking a mental and physical challenge through the ultimate test of fitness: triathlon. The program is based on the understanding that triathlon is more than just a sport—it’s a way of life.

About, founded in 2004, specializes in online triathlon training and sports nutritional consultation. Offering customized programs tailored to an individual’s unique training goals, works with athletes of all athletic backgrounds—from world-class triathletes to newcomers to the sport. offers training and nutritional programs that are completely personalized based on event, training phase, work/travel schedule, and health status to enable peak performance.

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