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Cytomax to be served as on-course hydration to more than 160,000 runners on national road racing tour
BENICIA, Calif., (March 18, 2008) – CytoSport, one of the nation’s leading producers of sport nutrition and functional beverage products, announces its national partnership with Elite Racing, Inc., a division of Competitor Group, Inc., to establish Cytomax® as the official sports drink of the Rock ‘n’ Roll Marathon Series and the Carlsbad 5000.
Beginning with the Carlsbad 5000 on April 6, 2008 and the Rock ‘n’ Roll Half Marathon in Virginia Beach on August 31, Cytomax will be served as on-course hydration to more than 160,000 runners and walkers annually in eight cities on Elite Racing’s national road racing tour. Samples of Cytomax products will also be available at the events’ two-day Health & Fitness Expos, which precede each race.
“Elite Racing has long been respected for producing quality road racing events for runners and walkers of all abilities, while creating a fun environment for participants and spectators,” said Nikki Brown, CytoSports’s vice president of marketing. “We are thrilled our Cytomax line of products will support the Rock ‘n’ Roll Marathon Series as we continue our dedication to improving the performance of those who lead active life styles.”
Like Ryan Hall, America’s top male distance runner who will represent the U.S. Olympic Team in the marathon at the 2008 Beijing Olympic Games, runners and walkers participating in the Rock ‘n’ Roll Marathon Series will use Cytomax to maintain optimal hydration and energy while on course. Cytomax will also be available in the ready-to-drink format when they cross the finish line to help jump start the recovery process.
“Runners value great tasting sports drinks that assist their performance and Cytomax will prove to be an outstanding addition for participants of the Rock ‘n’ Roll Marathon Series and the Carlsbad 5000,” said Bruce Herring, president of Elite Racing. “We proudly welcome CytoSport to Elite Racing’s family of national partners.”
For more information or to purchase Cytomax products, visit www.cytosport.com.
For more information about Elite Racing’s Rock ‘n’ Roll Marathon Series and the Carlsbad 5000, visit EliteRacing.com or call 800.311.1255.