ST. PETERSBURG, Fla. - (December 3, 2008) - Despite the economic recession and growing woes in the publishing industry, one magazine is racing against the tide of bad news. Women's Running magazine, formerly known as Her Sports + Fitness, has received increased newsstand orders at three of the top bookstore retailers - Borders, Barnes & Noble and Books-A-Million.
Since the magazine rebranded, the major bookstore chains have decided to amp up their newsstand orders with Borders increasing by three times, Barnes & Noble increasing by four times, and Books-A-Million requesting seven times their normal newsstand order.
In a time when large national publications are shuttering titles and cutting staff, Women's Running has increased its workforce with four new full-time staff members. New positions in circulation, events, public relations and editorial stem from increases in subscriptions, advertisers and partnerships.
The premiere issue of Women's Running magazine will be on newsstands Tuesday, December 23, with articles including a half-marathon training plan for busy women, 10 rules of weight loss for female runners and a profile of charity training groups including the Leukemia & Lymphoma Society's Team In Training, the largest training group in the country.
ABOUT WOMEN'S RUNNING MAGAZINE
Women's Running (womensrunningmag.com)) is the only women-specific running magazine. Women's Running covers all aspects of the running lifestyle, from active beauty needs to training plans. The Women's Running mission is simple: to create a high-quality magazine for smart, successful women who use running to balance and enrich their lives. Women's Running features quality editorial that motivates women to train intelligently, participate in active travel, adopt healthy nutrition habits and keep moving.
Women's Running will be distributed at more than 4,000 retailers including Barnes & Noble, Borders, REI, Dick's Sporting Goods, Eastern Mountain Sports, Books-A-Million and other independent, specialty retailers.
Ryan Lamppa, Running USA Media Director
(805) 696-6232; Fax = (805) 659-0016