Bike Pure is a non profit organisation for riders, teams and supporters, working to protect the integrity of professional cycle sport and eradicate drugs in cycling.
After the torrent of drug scandals damaging cycle sport, we have all become accustomed to the annual headlines of another disgraced professional cyclist testing positive for banned drugs. The image of professional cycling is repeatedly tarnished and the public at large, after being fed so much bad publicity, presumes that the majority of Pro cyclists dope. Such was the frequency it was no longer clear who was clean and who is doping.
Forward thinking teams such as Garmin/Chipote and the UCI’s new blood passport program are making good head roads into the problem. Next year their efforts will be supported by a new anti-doping organisation called Bike Pure.
Bike Pure has been formed with a simple mission to promote the clean riders in the peloton, rebuild the integrity and the image of professional cyclists.
Bike Pure, a non-profit organisation, was first conceived in 2007 after the doping scandals that marred the Tour de France. According to Bike Pure's founder Myles McCorry he states, “We devised Bike Pure to let fans and riders take a united stand against the continued damage that is being done to our sport. Sponsors are pulling out of the sport simply because they don't want to be associated with cheating and the negative connotations that it brings. We decided to promote the clean riders and we fully support life bans where possible to the cheats so that our sport can move on".
McCorry goes on, "We don't claim to be a complete solution to the doping problem but it gives riders, fans and sponsors a vehicle to voice their own personal feeling, and a stepping-stone to a future where we can trust the performances and put faith in our heroes."
Professionals leading the way include Nicolas Roche (AG2R), Dan Martin (Garmin/Chipote) and Baden Cooke (Vacansoleil) adding their names to Bike Pure. Current World Mountain Bike Champion Christoph Sauser (Team Specialized), double World MTB endurance champion Rebecca Rusch (Team Specialized), have also joined BikePure and echo the message off road. Sauser said of BikePure, “To me it is very important to bring the Bike Pure anti-doping message to the youngsters, that it is absolutely possible to win any mountain bike race clean and pure!”
Regaining a trustworthy reputation for cycling will become even more possible as more teams and riders decide to take the same stance against cheaters and join Bike Pure's campaign.
Bike Pure is a non-profit organisation and all its members have independent income, it relies solely on donations via its website but will increase its campaign over the coming season in the hope that sponsors and manufacturers will be keen to affiliate to Bike Pure's drug free stance through positive brand association, and start a new era for cyclesport. Companies wishing to be associated to Bike Pure can contact them through their website at www.bikepure.org.
Bike Pure's goal is to build a campaign, across the globe. With co-ordinators already in Asia, Australia, America and building across Europe, people see the Bike Pure logo and Droplet symbols and associate those riders, teams and manufacturers as supporting a cause that symbolises integrity and honesty. Each rider that signs up to Bike Pure's anti-doping campaign, will wear the blue wristband and carry the blue headset spacer on their bicycle: symbols of a clean rider and the mark of a real performance.
To read more on Bike Pure's campaign or sign up for free to support them please visit www.bikepure.org.