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Posted: January 12, 2009  :

Athletics: Avia Announces Troy Lee Designs As Collaboration Partner For Limited Edition Footwear Project

Aliso Viejo, Calif. (January 12, 2009) - AVIA, the leader in endurance sports racing footwear, is proud to announce its new partnership deal with Troy Lee Designs (TLD), the southern California-based company that produces custom graphic designs for the "world's fastest racers."

In the latest collaboration between AVIA and TLD, the world-renowned design company will co-create a collection of AVIA racing shoes with a limited release per style. The first AVIA/TLD shoes will hit retailers in June '09 with a retail price starting at $125.00. Additionally, the footwear partnership will extend to the race team and sponsored athletes of TLD with all members competing in the limited release footwear starting in the second half of '09.

"Troy is undoubtedly considered one of the most respected designers in the industry and has earned the freedom to be very selective with which brands he chooses to collaborate," stated Ed Goldman, Vice President of Marketing for AVIA. "We are honored to work with TLD on another project and cannot wait to unveil the first release of our limited edition race shoes to consumers in early summer."

For more information on AVIA and its team of professional triathletes including Kenny Souza, Scott Tinley, Conrad Stoltz, Erika Csomor, Eduardo Sturla, Heather Wurtele, Trevor Wurtele, Melanie McQuaid, Amanda Felder, Steven Sexton, Angela Naeth, Bella Comerford, Saul Raisin and Pip Taylor please visit

About American Sporting Goods
American Sporting Goods is a manufacturer of performance athletic footwear and apparel based in Aliso Viejo, Calif. Brands under the ASG umbrella include AVIA, And 1, rykä, Nevados, Yukon, X-Games Footwear, APEX, Turntec and Triple Five Soul Footwear.

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