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Posted: January 15, 2009  :

Running: Announcing the Launch of

Nurturing a Mom’s Inner Athlete

It’s a goal. A mission. A need. A want. Whatever you call it thousands of moms are out there pounding the pavement with their favorite running shoes and Baby Jogger. They’re running. Taking those giant strides to work off the baby fat on the outside – but what they may, or may not know is they’re also seriously toning their spirit on the inside.

On January 15th, will capture that audience and create a community of women with the same passions, struggles, all while balancing family life.

Our goal at A HREF="" target="_news"> is to nurture the inner athlete in moms everywhere. We have created a place for moms to come together, get inspired, and be challenged to get out and run your first 5k – or marathon. You can also talk shop: whether it's discussing the best gear or the best way to potty train your toddler. will be a resource for you, your wife, sister or your own mom. is the brainchild of Dani Kassner and Amy Leger, two moms from the Minneapolis-St. Paul area of Minnesota, who have a passion for both parenting and running. Co-founder Dani Kassner says, “I kept seeing other women and moms out on the trail and I thought to myself, ‘I bet there's a lot we could learn from each other’.” And was born.

As mothers and runners themselves, Kassner and Leger are active members on the forums, writing blogs about finding the balance of fitness, work and home life. Leger found solace in running because it relieved her stress, but for Kassner it was different, “Running gave me time to focus on me and centering myself again. It made me physically and mentally stronger, and a better mom. Of course, it also burned off the baby fat.”

“Our hope is to help moms nurture strong minds, build strong bodies, and be stronger moms because of it,” Leger says, “…that’s what is all about.”

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