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Posted: January 17, 2009  :

Health and Fitness: CEO Challenges announces CEO fitness tests in New York, LA, Chicago, Denver

BOULDER—January 16, 2009—In one of its most ambitious initiatives ever, Colorado-based CEO Challenges, the world leader in sport competitions designed specifically for C-level executives, has launched fitness competitions in four major U.S. cities – Los Angeles, New York, Chicago and Denver. While the fitness test is short – only 15 minutes – it is strenuous. The competition begins in February and runs through March 31. CEOs who want to compete will go to select health clubs in these cities to take the test. Registration is free.

Club locations include select Equinox fitness clubs in Los Angeles, Chicago and New York City; Colorado Athletic Club and The International Center for Performance & Health in Denver; and RallySport in Boulder. For specific locations, visit:

CEOs can register at Competitors must pre-register to take the test.

The competition is for CEOs, owners, presidents, and other C-level executives of companies with at least $1 million in annual gross revenue. The 15-minute fitness test, administered by professional trainers, includes:

· Endurance: number of step ups in three minutes

· Core Strength: number of crunches in two minutes

· Upper body strength: number of push-ups in one minute

· Speed and agility: number of laterals in 30 seconds

· Leg strength: vertical jumps

“I encounter amazing CEO athletes, who stay physically active to stay on top of their business game and to promote wellness to their employees. This CEO fitness test in these major cities is an attempt to promote positive behavior of CEOs around the country,” said Ted Kennedy, founder and president of CEO Challenges.

About CEO Challenges (
CEO Challenges is the world leader in sport competitions designed specifically for CEOs. The firm’s goal is to find the world’s best CEO in several sports. Founded in 2001 with the CEO Ironman Challenge, CEO Challenges has expanded to include CEO Triathlon, Golf, Cycling, Marathon, Driving, and Skiing Challenges in settings worldwide.

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