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Posted: January 29, 2009  :

(RRW) Athletics: Running Industry News Wrap-Up

From David Monti

© 2009 Race Results Weekly, all rights reserved RaceResultsWeekly.com

Here's a wrap-up of running industry news which has cross your editor's desk today:

PEACHTREE RETURNS TO 10TH STREET FINISH WITH SOME PIEDMONT PARK ACCESS
The Atlanta Track Club announced today that the Atlanta Journal-Constitution Peachtree Road Race, scheduled for July 4, will have its finish line back on 10th Street with partial access to famous Piedmont Park. In 2008 the finish line was moved to the intersection of Juniper Street and Ponce de Leon Avenue as a result of a ban on large gatherings at Piedmont Park due to Atlanta's draught. Up until 2008 Piedmont Park had been the designated finish area for the Peachtree since 1978. "We are grateful for all the support that we received in 2008 from race participants, sponsors, volunteers and the community after having to change the Peachtree finish; however, we are excited to be able to reconnect the identity of the AJC Peachtree Road Race with Piedmont Park in 2009, said Tracey Russell, the Atlanta Track Club's executive director.

FAMIGLIETTI SIGNS WITH SAUCONY
Two-time USA Olympian Anthony Famiglietti has signed an endorsement contract with Saucony, the shoe and apparel company reported today. Famiglietti, the 2008 U.S. Olympic Trials steeplechase champion, also won two recent national road running titles: 8 km in 2007 and 5 km in 2008. "I'm very excited to join the Saucony family and represent a brand that is both inspiring and authentic," said Famiglietti who will first represent his new sponsor at the U.S. Cross Country Championships in Maryland on Feb. 7. Famiglietti is represented by Flynn Sports Management in Gray, Tenn., which negotiated the deal. Saucony has been beefing up their athlete sponsorships in the last two years, signing athletes like Molly Huddle, Nate Jenkins and Magdalena Lewy Boulet.

UKROP'S MONUMENT AVENUE 10-K REACHES 15,000 ENTRIES
Ukrop's Monument Avenue 10-K in Richmond, Va., reached 15,000 entries, halfway to its entry cap of 30,000. The brisk entry rate has been helped by the popularity of the YMCA 10k Training Team which has reached a record number of YMCA outlets this year. "People from all over the state are signing up to join us here in Richmond on March 28th to celebrate personal fitness goals and have a great time with family and friends," said John Lugbill, the executive director of Richmond Sports Backers, the organization which manages the event. The 2008 edition had 24,055 finishers.


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