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Posted: January 29, 2009  :

(RWire) Athletics: Learn from the Best, Escape Winter at Running USA 2009 in La Jolla

Outstanding keynote speakers, informative breakout sessions at premier running industry conference; theme "20 in 10: Setting the Course"

More than 300 leaders in the sport of running have registered for next month's Running USA 2009 Conference powered by The Active Network and Gen-A Media & Marketing. The February 8-10 conference at the Hilton La Jolla, Torrey Pines will have outstanding keynote speakers, informative and interactive breakout sessions and networking opportunities to help attendees improve their events and businesses and build the sport. This year's theme is "20 in 10: Setting the Course" (20 million race participants in 10 years).

"This year's conference - thanks to our sponsors, speakers, panelists and spectacular setting - should be our best yet as once again it is the place to be. Running USA 2009 will educate, energize, inspire and motivate the attendees," said Susan Weeks, CEO of Running USA.

Sessions and keynote speakers:
* World Marathon Majors - Carey Pinkowski, Executive Race Director, Bank of America Chicago Marathon; Mary Wittenberg, CEO, New York Road Runners; Guy Morse, Executive Director, Boston Athletic Association and Carlos Silva, President, Universal Sports
* What Makes the Pig Fly - Bob Roncker, The Running Spot; Iris Simpson Bush, Cincinnati Flying Pig Marathon and Bill Logee, ASICS
* Understanding Generation Me - Dr. Jean Twenge, author, "Generation Me"
* Working with and Marketing to Generation Me - Dave Alberga, CEO, The Active Network and Mary O'Brien, VP, Marketing, Saucony
* Harnessing the Power of Social Media - Jeff Risley, VP, Social Media Analyst, Barkley
* Good Experience - Sponsor & Participant - Bouker Pool, Consultant, Integrated Marketing

Breakouts & Workshops
* Race Directors Give and Take
* Keys to Sponsorship Success
* Making Your Event Green
* More Effective Sponsorships
* Youth Running Programs
* Plus more

Special Events
* ING Hall of Champions Dinner and Auction
* MarathonFoto Lunch featuring the Women's Running Trailblazer Award
* Fun Run with Team Running USA
* Sponsor Expo
* Morning runs
* Evening in San Diego's Downtown Gaslamp District

Record Sponsor Support for Running USA 2009
Running USA 2009 powered by The Active Network and Gen-A Media & Marketing has attracted a conference record level of sponsor support. Joining The Active Network and Gen-A Media & Marketing in making the conference a success are:

Platinum sponsors
ING, Leslie Jordan Inc., and

Gold sponsors
AFM Inc., Brooks Sports, IPICO Sports, MarathonFoto, Saucony and Training Peaks

Silver sponsors
AMB-ChampionChip, Ashworth Awards, Atlanta Track Club, ChronoTrack, emedia group, Electric City Printing, Finish Line Promotions, MagnaTreads, Maxwell Medals, Micro Talk Systems, RFID Race Timing Systems, Runner's World Media Group, Sport Science, Visual Marketing Products,, Winning Time USA and Women's Running Magazine

Bronze sponsors
Blue Dog Digital, Chill Towels, Twin Cities Marathon, Inc., Universal Sports / WCSN and Youth Runner Magazine

To register or for the latest conference information, schedule and attendee list, go to: or contact Ryan Lamppa at (805) 696-6232 or

Ryan Lamppa, Running USA Media Director
(805) 696-6232; Fax = (805) 659-0016

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