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Posted: February 19, 2009  :

Triathlon: ITU Triathlon to Award Record Levels of Prize Money

Athletes to receive double the funding as Dextro Energy Triathlon - ITU World Championship Series debuts

Vancouver, Canada (February 19, 2009) - The International Triathlon Union (ITU) announced today that it will increase its top-level prize money this season to $3.5-million USD, double the amount awarded in previous years. The announcement of the dramatic funding increase comes on the brink of the launch of the new premier triathlon series, the "Dextro Energy Triathlon - ITU World Championship Series"

With support from new partners and sponsors, the Dextro Energy Triathlon - ITU World Championship Series, coupled with the ITU Triathlon World Cup series, will offer a record prize purse and the season-ending bonus pool will be three-times greater in 2009 than in previous years.

"We continue to gain interest from sponsors and partners and our results heading into our first season are very positive," said Paul Coleman, ITU Director of the series. "At a time when other sports are facing significant funding difficulties, it is very encouraging to see that we are in a position to offer such a significant increase in prize money.''

Each world championship series event will have a maximum of 65 women and 65 men while the Grand Finale will be capped at 75 women and 75 men. Each National Federation can have a maximum of six women and six men competing in the elite events. Athletes will be entered by their National Federations and entered into the start list primarily based on their ranking.

ITU has partnered with SPORTFIVE and UPSOLUT, companies of French media conglomerate, Lagardère Group, to deliver this exciting venture. Close to $20-million USD is being invested into the new series.

The excitement of the Dextro Energy Triathlon - ITU World Championship Series begins on May 10 in Singapore where the series kicks off. Following the launch, the series shifts to Madrid and then to Washington DC, where athletes will have the opportunity to race by the historic White House and U.S. Capitol Building. From Washington, the series moves to Europe for events in Kitzbuehel, Hamburg and London, where athletes will get their first taste of the 2012 Olympic Games venue. After a stop in Yokohama, Japan, the series culminates at the Gold Coast of Australia for the Grand Final, where athletes will vie for double points and stake their claim for a share of the $700,000 bonus pool.

Click here for more on the Dextro Energy Triathlon - ITU World Championship Series.

Visit for more on ITU.

About the International Triathlon Union (ITU):
The International Triathlon Union is the world governing body for the Olympic sport of Triathlon and all related multi-sport disciplines: Duathlon, Aquathlon and Winter Triathlon. ITU was founded in 1989 at the first ITU Congress in Avignon, France and has maintained its headquarters in Vancouver, Canada since then. It now has over 120 affiliated National Federations around the world and is the youngest International Federation in the Olympics. Triathlon was awarded Olympic status in 1994. ITU is proudly committed to supporting the development of the sport worldwide through strong relationships with continental and national federations, working with its partners to offer a balanced sport development programme from grassroots to a high-performance level. For more information, visit

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