www.runnersworld.com delivers 1.29 million unique visitors in January 2009, up 22% vs. January 2008
NEW YORK - (February 19, 2009) - Runner's World, the worldwide authority on running information, delivered impressive double-digit newsstand growth with its January 2009 issue, up 13.3% vs. January 2008. Runner's World's award-winning companion website, www.runnersworld.com, also experienced significant increases in January 2009 delivering 1.29 million unique visitors and 19.3 million page views, up 22% and 17% respectively vs. January 2008 (data provided from Coremetrics, runnersworld.com's web analytics vendor). The website's video content exceeded 1.1 million video plays in January 2009, a new monthly record and the very first time monthly video plays have exceeded the one million mark.
"Runner's World is defying the odds and we're thrilled to see our brand experiencing positive returns both on newsstands and online," says Runner's World Media Group Vice President Chris Lambiase. "In difficult economic times, people turn to exercise, and more specifically running, as an outlet to manage stress and uncertainty. As our January numbers show, people continue to turn to Runner's World for trusted training advice, news and inspirational story-telling as a way to stay motivated and optimistic about the future."
Recognized as the worldwide authority on running information, the mission of Rodale's Runner's World is to inform, advise and motivate runners of all ages and abilities. Runner's World aims to help runners achieve their personal health, fitness and performance goals, and to inspire them with vivid, memorable storytelling. Currently, Runner's World publishes 14 international editions. Runner's World's award-winning companion website, www.runnersworld.com, is the largest running community on the Internet, featuring interactive, searchable and targeted content for runners of all ages and abilities.
Ryan Lamppa, Running USA Media Director
(805) 696-6232; Fax = (805) 659-0016
Ryan@RunningUSA.org
www.RunningUSA.org.
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