Runner's Web
Runner's and Triathlete's Web News
Send To A friend Know someone else who's interested in running and triathlon?
Send this Runner's Web Story's URL to a friend.   Comment on this story.
Visit the FrontPage for the latest news.   |     View in Runner's Web Frame

Posted: February 25, 2009  :

(RRW) Athletics: Universal Sports Adds 20 New Television Markets

From David Monti

© 2009 Race Results Weekly, all rights reserved RaceResultsWeekly.com

Free Olympic-Related Sports Channel Now Reaches 45 Million Households

Watching Olympic-related sports on free, over-the-air television just got easier in the United States as Universal Sports has added 20 new television markets, pushing their reach to 45 million households. The all-sports channel is already available in big markets like New York, Los Angeles, Chicago, Philadelphia and Washington, D.C., but will be rolled out in the first quarter in Houston, Miami, Seattle, Denver, Portland, Indianapolis, Salt Lake City and Jacksonville.

"Many of the stars of the Beijing Olympics will continue to excite and amaze as will the future stars of the Vancouver and London Games, and the platform to watch these incredible athletes compete as they build toward the next Games is Universal Sports and UniversalSports.com," said NBC Olympics president Gary Zenkel in a prepared statement.

A partnership between NBC Sports and InterMedia Partners, Universal Sports offers saturation coverage of Olympic-related events which is simply not available anywhere else. For instance, the recently concluded Alpine World Ski Championships received over 100 hours of broadcast time. The network plans to offer coverage from 21 different world championships this year, including the IAAF World Championships in Athletics from Berlin, Germany. Moreover, their robust website allows for even more coverage through video, photos and print.

"We are delivering on the pledge we made to our consumers and partners when we launched Universal Sports, and we are further solidifying Universal Sports as the key destination in the U.S. for major national and international competition in Olympic-related sports," explained Claude Ruibal, Universal Sports' CEO.

To find the viewing coordinates for Universal Sports near you, go to this link for a station listing guide: UniversalSports.tv. It's typically a sub-channel of the local NBC affiliate.


Subscribe to the Runner's Web Weekly Digest

Check out our FrontPage for all the latest running and triathlon news.

Top of News
Runner's Web FrontPage

© 1996 - 2008 RunnersWeb.com - All rights reserved.
  Google Search for: Q: size=31 maxlength=255 value="" style="font-size:8pt; background-color: #FFCC33; color: #000000">   in   Web Site       Translate