Lafayette, Colorado (March 3, 2009) – TrainingPeaks.com has been selected as the official training and nutrition software for this year’s Live Healthy America initiative, becoming an essential tool to help all Americans increase activity levels and lose weight. Last year, more than 63,000 participants lost a combined total of 250,000 pounds and logged over 136 million minutes of physical activity through the Live Healthy America initiative. This year, the competition is already underway in Iowa, Kansas City, Houston and Dallas, encouraging more people across the country to form teams, get active and lose weight with the help of Live Healthy America and TrainingPeaks.
The 100-day challenge runs from Jan. 14 – April 23, 2009. Anyone can register a team of two to 10 individuals, which then competes against other teams around the nation to drop the most pounds and log the most physical activity minutes. Aside from teams of families and friends, the program also offers a corporate wellness model to help companies initiate the challenge within the workplace.
"The results our participants have realized through the Live Healthy initiative during the past several years are inspiring," said Troy Vincent, director of Live Healthy America. "As we build on an already successful program, TrainingPeaks will help to take our program to the next level.”
The registration fee includes access to resources and tools that help individuals stay on track, a training t-shirt, and a one-year subscription to a health or lifestyle magazine. TrainingPeaks.com will keep participants motivated throughout the challenge with easy-to-use tools such as a training log and food diary to measure training and nutrition progress, daily email reminders for workouts, meal plans, and more.
Visit www.livehealthyamerica.org to learn more about the challenge and the results of the 2008 competition.
About Live Healthy America
Live Healthy America is a non-profit organization under the direction of the Iowa Sports Foundation (ISF). The ISF is a nonprofit sports management organization that helps develop amateur sports in Iowa and promotes positive lifestyles and physical fitness through athletic events and health education programs. Live Healthy America's mission is to increase awareness of obesity and inactivity throughout the country by providing the tools, resources, and technology to assist individuals, organizations and corporations in creating a culture of wellness. The Live Healthy America 100 Day Challenge is a proven, low-cost, efficient turn-key program that "kick-starts" cities, companies, organizations, families and friends to get active.
The ISF hosts the Summer Iowa Games, Winter Iowa Games, Live Healthy America, Live Healthy Iowa and others.
Peaksware, LLC, founded in 1999, develops software systems to help motivated individuals and professionals achieve health, fitness and peak performance. In addition to the world’s leading online training and nutrition log, TrainingPeaks.com, Peaksware also produces the desktop products Device Agent and WKO+. Each of these products is sold direct both to consumers and can also be customized in a white label format for enterprise customers. For more information or to discuss business development opportunities contact email@example.com.