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Posted: March 9, 2009  :

(RWire) Athletics: Rocky Mountain Half Marathon with MapMyRun.com Unveils Virtual Race Challenge

DENVER, Colo. - (March 5, 2009) - Incorporating a virtual twist in 2009, the Rocky Mountain Half Marathon has officially opened registration for its fifth edition that will take place on Sunday, June 14. The event, which will be held at Larimer Square in Denver will feature a brand-new online component. In a partnership with MapMyRun.com, the Rocky Mountain Half Marathon will make it possible for runners who are unable to attend the event in Denver a chance to compete and take part in Colorado's annual summer tradition.

Local Rocky Mountain Half Marathon participants can challenge runners in any location worldwide to compete against them using the online virtual service. The "virtual" half-marathon runners can register for the event at RockyMountainHalf.com. and then go to MapMyRun.com to design and create their own half-marathon course.

As the virtual runners traverse their custom courses, race data will be collected using iMapMyRun, iPhone, Garmin or Timex GPS data collection devices. Following the race, individualized results pages will be incorporated and ranked with all Rocky Mountain Half Marathon finishers in Denver. Virtual half-marathon athletes will also receive an official Rocky Mountain Half Marathon bib number, T-shirt and goody bag in the mail.

"The Rocky Mountain Half Marathon is embarking on its most exciting race yet with the opportunity for runners to start and finish their race at historic Larimer Square, or from anywhere around the world with MapMyRun.com," said Anton Villatoro, General Manager, Rocky Mountain Half Marathon. "Colorado runners can experience the best of the 2009 running season at the Rocky Mountain Half Marathon here in Denver, and utilize this new technology to challenge out-of-town friends and family to take part in the event as well."

"The Rocky Mountain Half Marathon is one of the first events to leverage our new virtual event service and we believe this technology will revolutionize events just like this one around the globe," said Robin Thurston, CEO of MapMyFitness.com.

With its new start and finish lines at Larimer Square, participants will enjoy running past the best of Denver's signature tourist attractions, including Coors Field and Invesco Field, Union Station, Sloan's Lake and the post-race party at Larimer Square.

The Rocky Mountain Half Marathon is honored to partner with the Ronald McDonald House Charities of Denver as the official charity for this year's race. Celebrating their 30th year in Denver, the Ronald McDonald House provides temporary lodging for families of seriously ill or injured children. Runners participating in the event are encouraged to support this longstanding Denver charity by bringing non-perishable food items to packet pick-up on Saturday, June 13 or to race day on Sunday, June 14. Ronald McDonald House boxes will be onsite to collect these non-perishable items from all runners and spectators. Runners can also make a monetary donation at the time of registration. Please look for the Ronald McDonald House Charities of Denver on the on-line registration form at RockyMountainHalf.com..

Ryan Lamppa, Running USA Media Director
(805) 696-6232; Fax = (805) 659-0016
Ryan@RunningUSA.org
www.RunningUSA.org.

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