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Posted: March 30, 2009  : Add to Mixx!

Athletics: Brooks(R) reaches out to Canadian children living in poverty

Purchase Brooks(R) footwear or apparel at Running Room locations across Canada throughout April 2009 and help Brooks support the Kidsfest Running and Reading Club

Toronto, ON -- Did you know that 1.2 million children in Canada live below the poverty line? High-performance shoe, apparel and accessory company Brooks(R) has teamed up with Running Room Canada to break the vicious cycle of poverty and help children across the country through the Kidsfest Running and Reading Club. For the entire month of April, Brooks will donate one pair of children's shoes to the Kidsfest program with every $150 spent on Brooks merchandise at Running Room locations across the country.

Launched in 2004, the Running and Reading Club is an extension of Kidsfest, a charitable organization founded by two-time CFL Grey Cup champion, Brian Warren in 2000.

The Running and Reading Club is an after-school program that Brooks has sponsored since its inception. The program improves children's physical fitness and literacy as they work towards completing a five-kilometre run in June and spend time reading with volunteers weekly. To date, the Running and Reading Club is offered in 21 schools across Canada; a number organizers foresee rising significantly with increased awareness, fundraising efforts and donations.

Silvia Ruegger the National Account Manager of Brooks Canada is the national director of the Kidsfest Running and Reading Club. An Olympian and the current Canadian Women's Marathon record holder, she is responsible for initially connecting Brooks with Kidsfest. "Brooks is ecstatic about this new partnership with the Running Room," says Ruegger. "This is a wonderful opportunity to gain community support and provide children across the country with the equipment they need to be successful in the Running and Reading Club and beyond."

"We are thrilled that we teamed up with Brooks for this important initiative benefiting children across Canada," says John Stanton, Running Room founder. "It's wonderful to see people get enthusiastic about running at such a young age. April is going to be a lot of fun!"

About Brooks
Brooks is a leading running company that designs and markets a line of performance footwear, apparel, and accessories in more than 40 countries worldwide. The company's mission is to inspire everyone to run and be active by creating innovative gear that keeps them running longer, farther, and faster. In Canada, Brooks products are distributed by R.M.P. Athletic Locker Limited.

About R.M.P Athletic Locker Inc.
Founded in 1977, R.M.P. Athletic Locker Limited. was started by two brothers, Mike and Paul Dyon. Mike, a four-time Canadian marathon champion and Paul, a running enthusiast, became interested in Brooks products when they discovered the footwear at a race in Florida. The pair became fond of the product and decided to start a business selling the shoes out of the back of their car. What started as an experiment in sales turned into a major distribution agreement that has lasted over thirty years. For more information about Brooks and R.M.P., visit

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