COLORADO SPRINGS, Colo. (March 30, 2009) -- Building on its momentum in the athletic performance space, Zone Labs Inc.- a leading functional foods and nutraceutical company based on the vision of Dr. Barry Sears, author of the best-selling Zone books and a leading authority on the dietary control of hormonal response - today announced a multi-year partnership with USA Triathlon (USAT) to provide educational resources and product promotions to more than 100,000 elite athletes and trainers nationwide.
"The science and quality behind the Zone Living products is the most advanced in the market," said Bob Seebohar, a sports nutritionist who served as dietitian for the 2008 U.S. Olympic triathlon team in Beijing. "I have witnessed firsthand the benefits of Zone products and will continue to use the program as an essential component in preparing athletes for optimal performance."
The four-year sponsorship extends Zone Diet nutrition and diet programs to the multisport community. As part of the partnership, Zone Labs will support several USAT programs including Coaching Education, the National Championship program, and the Trade Team, in addition to offering discounts to USAT Certified Coaches and annual members.
"Zone Labs Inc. has come on board to offer tremendous support to USA Triathlon, and we are proud to now have them among our Gold Level sponsors," said USA Triathlon Senior Vice President of Marketing and Communications Tim Yount. "Zone Labs products have been proven effective at the highest levels of our sport, and we are pleased to introduce 'The Zone' to the USAT elite athletes, coaches and members."
Zone Labs has long been invested in multisport initiatives and has a roster of several elite athletes that follow the Zone Diet and use its products, including USAT National Team members Becky Lavelle, Andy Potts and Julie Ertel. To read testimonials from these athletes and others, visit www.zonecompete.com.
"Elite athletes have long understood the performance and wellness benefits associated with a Zone Diet lifestyle," said Jim Buchanan, chairman and CEO of Zone Labs Inc. "By partnering with USAT and their base of dedicated athletes, we believe we will be able to provide their members with a significant competitive advantage."
About USA Triathlon
USA Triathlon is proud to serve as the national governing body for triathlon - the fastest growing sport in the U.S. - as well as duathlon, aquathlon and winter triathlon in the United States. USAT sanctions 2,500 races and connects with more than 115,000 members each year, making it the largest multisport organization in the world. In addition to its work with athletes, coaches, and race directors on the grassroots level, USAT provides leadership and support to elite athletes competing at international events, including World Championships, Pan American Games, and the Olympic Games.
About Zone Labs Inc.
Over the past 20 years, Dr. Barry Sears, creator of the Zone Diet,® has counseled and developed effective nutrition and diet programs for countless athletes both amateur and world class. Dr. Sears' programs and products have allowed these athletes to take their performance to new levels with Zone Labs supported athletes winning an overwhelming 24 Olympic Gold Medals. Zone Labs offers a variety of the highest quality functional foods and nutraceutical products led by its omega-3 and polyphenol antioxidant products. Zone Labs premium products are available exclusively through qualified health care professionals and directly at their website.
For more information about how Zone Labs can help maximize your performance while improving long-term health visit www.zonecompete.com.