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Posted: April 15, 2009  : Add to Mixx!

Multisport: Renowned Cycling Coach Chris Carmichael Partners with MBT

World-Class Trainer Fuses 'Less Pain, More Gain' Credo with Anti-Shoe

VENICE, CALIF. -- Chris Carmichael, former Olympic cyclist, founder and CEO of Carmichael Training Systems, Inc., and long-time personal coach to Lance Armstrong, has signed MBT as the official active comfort footwear of Carmichael Training Systems. MBTs are the world's first physiological footwear designed to exercise the body's supporting muscle system, cementing its place as the creator of an entirely new footwear category and establishing it as "the anti-shoe." A connection between MBT and CTS instantly arose: both leverage proven and cutting-edge science to enhance both athletic and lifestyle performance. "MBTs are a great tool for athletes; they improve post-workout recovery, reinforce proper posture, and help athletes engage stabilizer muscles that are often neglected in traditional, sport-specific training," commented Carmichael.

Recognized as the world leader in performance coaching, Carmichael Training Systems is in the business of delivering world-class sports science services. One of their mantras -- "Less pain, more gain" -- speaks directly to the function of MBTs, which were developed to not only reduce back and joint pain, but to strengthen, tone and firm muscles throughout the entire body and improve posture and gait.

As a national spokesperson for MBT, Chris Carmichael will represent MBT at appropriate public events and speaking engagements. Additionally, CTS coaches nationwide have incorporated MBT into their training regimes for recovery and/or conditioning. Now MBT will not only reach elite level athletes but also amateur competitors and more recreational athletes who attend CTS camps and use the CTS coaches for their personal coaching needs. "As a coach I'm always looking for tools and techniques that give my athletes an advantage. MBTs not only help my athletes, they've helped me as well. I've had back pain for years following a broken femur that left me with one leg shorter than the other. Since I've started wearing MBTs, I can handle long days on my feet during camps or at events without any back pain," added Chris.

"We couldn't be happier with Chris' glowing support of MBT," commented Rebecca Kotch, Vice President of Marketing & Retail Development. "He's an inspiration to anyone who knows his story, and his belief in our product validates what we already know -- MBT plays a key role in fitness training pre and post-competition. We are very proud of this partnership."

About MBT, The anti-shoe
Inspired by the way the Masai of Kenya walk, MBT stands for Masai Barefoot Technology, the revolutionary technology used in the shoes that enables the body to stand and walk in the way intended by nature. MBT offers proven stress relief to the knee and hip joints, and strengthens and tones leg, abdominal and buttocks muscles using proprietary technology that mimics the effect of walking barefoot on uneven terrain. MBT is the first physiological footwear and is patented worldwide. The MBT line, the seminal brand and product of Masai USA Corporation, a wholly owned subsidiary of Masai Group International, Ltd, is now available in 28 countries around the world. Introduced into the U.S. market in 2003, MBTs can be purchased at finer specialty retailers nationwide. U.S. headquarters are based in Venice, California; operations are based in Hailey, Idaho. Visit MBT on the web at www.theantishoe.com.

About Chris Carmichael
After being a member of the 1984 US Olympic Cycling Team, Chris embarked on a professional career with the ground-breaking 7-Eleven Team, the first American cycling team to compete in the Tour de France. He retired from professional cycling after the 1989 season and began his coaching career in 1990 as a development coach for US Cycling. One of the first coaches to fully embrace advances in sport science, Chris quickly rose through the ranks to coach the 1992 and 1996 Olympic Cycling Teams. After Lance Armstrong -- who he started coaching in 1990 -- was diagnosed with cancer in October 1996, Chris left USA Cycling to devote his time to helping Lance through his battle with cancer and subsequent Tour de France victories. In 1999, Chris was named the US Olympic Committee's Coach of the Year, and he formed CTS in 2000 in order to make world-class coaching available to amateur and professional athletes in a wide variety of sports. To this day, CTS attracts athletes from all corners of the world, including triathlon, motorsports, mountaineering, snowboarding, swimming, the NFL and NHL. Visit CTS on the web at TrainRight.com.

For additional information on MBT, The Anti- Shoe, you can visit their website at www.theantishoe.com or contact Brooke Hilton, Dara Reiter or Meghan Bailey at Behrman Communications.


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