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Posted: April 23, 2009  : Add to Mixx!

Athletics: Saucony Joins the Conservation Alliance

Brand joins industry peers to help protect and preserve wild places important to outdoor enthusiasts and runners

LEXINGTON, MA (April 22, 2009) -- Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, today announced that they have joined The Conservation Alliance, a group of outdoor industry companies that provide funding to community-based programs dedicated to protecting threatened wild and natural areas for their habitat and recreation value.

"Runners have always enjoyed a special connection to the environment," said Richie Woodworth, president of Saucony. "It is only appropriate that we use this special day--arth Day--to announce our commitment to join our peers in support of the Conservation Alliance's continued efforts to preserve the natural habitats in our communities nationwide. Running is the ultimate outdoor sport, where a good trail, park or back road creates the perfect landscape for our activity. As runners and as a running brand we are passionate about protecting those training grounds for runners everywhere," added Woodworth.

The Alliance, founded in 1989 by industry leaders REI, Patagonia, The North Face, and Kelty, now has more than 165 member companies and has contributed more than $7 million to conservation projects throughout North America.

Membership in the Alliance is open to companies representing all aspects of the outdoor industry. Membership annual dues go toward the Alliance's central fund, and the Alliance donates those funds to grassroots conservation organizations. The Alliance’s grants have helped organizations in their work to protect more than 39 million acres of land, stop or remove 27 dams, and preserve access to 17,000 miles of waterways and several climbing areas. The Alliance plans to donate $900,000 in 2009. For complete information on the Conservation Alliance, see

About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands and a division of The Stride Rite Corporation is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to

About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units as well as multiple price points and selling channels. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain; Stride Rite, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit. Information about each of the Collective Brand's units can be found at

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