Two Women's Fitness Companies Give Back to the Community One Mile at a Time
San Diego, Calif., (June 2, 2009) -- DiRTY ReD Athletic Wear for Women, a fitness apparel company, and kdfitness, a health and nutritional training company, have partnered with STANDUP FOR KIDS, a not-for-profit organization that helps rescue homeless and at-risk youth.
For every mile Nicol Akins, owner of DiRTY ReD, and Kate Deering, owner of kdfitness run, $1 will be donated by the public to STANDUP FOR KIDS. The money raised will help provide food, clothes and school supplies to seven San Diego homeless and at-risk youth to help them get off the streets and into a better environment.
The Fitness Challenge to raise the money will include a 5K, 10K, half marathon, full marathon, sprint duathlon and a sprint triathlon over a period of six to eight months. Each week Deering and Akins will update the public on their progress, what races are coming up and how they are keeping in shape and motivated at www.dirtyredgear.com. In addition, they will give progress updates on the seven kids they are working to support.
DiRTY ReD was created by marathoner, wife and mother of two, Akins in June 2007. With her love of running and12 years of fashion design experience, Akins created a clothing line that reflected her active lifestyle, empowered women and gave back to the community.
"I was surprised to learn how many homeless youth are right here in San Diego," said Akins. "I wanted to continue my mission to give back to the community by working hard for kids in need and partnering with STANDUP FOR KIDS. Every mile Kate and I run will be for these seven kids and their hope for a better future."
Donations are accepted by logging in at ActiveGiving.com.
About DiRTY ReD, Athletic Wear for Women
DiRTY ReD's mission is to team up function, fashion and fit to create athletic wear that can keep pace with the woman "on the go" with no intent of slowing down. The look is clean with a twist of street flare that can easily take on a woman who likes to get a lil' dirty, turn a lil' red and hit the pavement before or after a hectic day. DiRTY ReD's clothes should be able to "hang" no matter what the activity.
DiRTY ReD is committed to women and fitness and gives back to the community by sponsoring local running events and supporting homeless and at-risk youth. For a list of upcoming events and to learn more visit: www.dirtyredgear.com.
Kdfitness’ mission is to help successful, motivated people achieve long-term health changes. Health is something that is not achieved in one, six, or even twelve months. Health is a life long decision. Health is a practice of continued exercise, healthy eating habits, rest and living a low stress lifestyle. kdfitness' goal is to implement a healthier life for clients so they can feel better, look better, sleep better, eat better and live better. For more information visit katedfitness.com.
About STANDUP FOR KIDS
STANDUP FOR KIDS is a 501(c) (3) not-for-profit organization founded in 1990 to help rescue homeless and at-risk youth. With national headquarters in San Diego, California,
STANDUP FOR KIDS is run almost entirely by volunteers, and has programs in a number of states. STANDUP FOR KIDS targets homeless and at-risk youths age 21 and younger. Based on current estimates, there are more than one and a half million children, teenagers and young adults trying to survive on U.S. streets today. If all of the homeless youth were in one city, it would be the seventh largest in the US.
For more information visit www.standupforkids.org.