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Posted: June 16, 2009  : Add to Mixx! Subscribe to stories like this

Triathlon: SKINS announces sponsorship of the Dextro Energy Triathlon ITU World Championship Series

Hamburg / 16th June 2009 -- SKINS have been announced as the official partner of the recently established Dextro Energy Triathlon ITU World Championship Series. SKINS will be known as the exclusive, worldwide official compression performance gear for the series under the agreement. The Dextro Energy Triathlon ITU World Championship Series is one of the most important events in the international Triathlon calendar. In the latest format, the top triathletes compete at eight renowned cities around the world, vying for a share of the two million US dollars in prize money.

The 2009 champion will be awarded the crown at the grand final event on Australia's Gold Coast on 13th September. The series also has an amateur component where weekend warriors can test themselves on the same circuit as the best triathletes in the world.

SKINS sponsorship of the ITU World Championship Series kicked off in May 2009 at the highly successful event in Tongyeong, Korea and SKINS CEO, Jaimie Fuller said that the series will be an excellent vehicle to promote SKINS globally: "As a global brand with Australian roots we are excited to be associated with a truly global event. The Dextro Energy Triathlon -- ITU World Championship Series will enable us to promote our products all over the world to people that are passionate about triathlons and enhancing their performance. It’s a great chance for us to reinforce our position in the compression market and to help educate people on the benefits of SKINS in improving circulation and oxygen delivery to working muscles improving strength, endurance and recovery. Triathlon is one of the toughest events in the world, so what better sport to demonstrate the difference that SKINS can make to performance," said Jaimie Fuller.

Managing Director of the ITU, Paul Coleman says that SKINS is the perfect fit for the Dextro Energy Triathlon ITU World Championship Series. "The ITU is very pleased about the commitment of SKINS as the global partner for the new series. Triathlon is the ideal sport for Information for SKINS to demonstrate the benefits of their products. The international media coverage of this series opens up the best opportunities to create global brand awareness for SKINS," said Mr Coleman.

In Australia in 1996 SKINS embarked on a massive challenge to create a sports garment that aided recovery and improved performance. SKINS invested heavily in research to make it happen and are now Australia's leading compression brand. SKINS have achieved rapid growth in other markets including Japan, the USA and the UK and now have their sights set on Europe and other international markets. The company relocated its international headquarters from Australia to Steinhausen in Switzerland on 1st February 2009. SKINS continues to make their number one focus research and development in order to improve, rigorously test and expand the range of products. The performance benefits of SKINS are supported by numerous independent studies published in peer reviewed medical journals. SKINS are the only compression garment recommended and endorsed by the Australian Physiotherapy Association. About the Dextro Energy Triathlon ITU World Championship Series

The Dextro Energy Triathlon ITU World Championship Series is a new global triathlon series at the highest level of the sport. It represents an innovative change by creating seven first-class World Championship events and a Grand Final rather than a one-day world championship event. The world's best triathletes will compete head-to-head, featuring live international television for the first time from every event. A record of over USD 3 million (total prize money available for world championship and world cup series) will be at stake in the battle to become triathlon's 2009 world champion.

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