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Posted: July 11, 2009  : Add to Mixx! Subscribe to stories like this

Athletics: Etonic Launches New High Performance Running Footwear For 2010

Westborough, Mass., July 9, 2009 - Etonic will hit the pavement in 2010 with a new line of technical running shoes in three categories - Neutral, Moderate and Maximum Support. Each new style offers superior cushioning and stability along with Etonic's patented (3DRP(TM)) Dynamic Reaction Plate Technology. The 2010 line caters to specific needs of the runner by customizing the technology based on ride preference and running style.

"We have focused our efforts on enhancing an athlete's performance, taking Etonic heritage technologies to a new level to meet the individual needs of runners," said Russ Curran, general manager, Etonic. "Our 2010 line offers running shoes for the mild to severe pronator and also a variety of ride preferences for the technical runner. Additionally, all of our high performance running shoes feature the patented (3DRP(TM))Dynamic Reaction Plate, which helps keep the foot on a neutral plane as it transitions from heel to toe and our (RCS(TM))Resilient Cushion System engineered to reduce impact shock in high impact areas during the foot gait."

LIGHTWEIGHT PERFORMANCE TRAINING

TAYU 2
A lightweight, breathable trainer/racer that provides an exceptional ride due to its lightweight, resilient midsole designed to maximize performance. RCS(TM)(Resilient Cushion System) is used in the heel for impact protection and a TPU shank in the arch is used for smooth heel to toe transition.

Upper Materials:
Breathable air mesh vamps combined with synthetic seamless support overlays.
Midsole:
Lightweight e-Glide(TM) midsole with an RCS impact component in the lateral heel.
Overlay free heel notch for added comfort.
Outsole:
Everdure solid rubber heel with blown rubber forefoot.
Sockliner:
Impact resistant antimicrobial molded footbed.

Weight: Men, 9.2 oz.; Women, 7.4 oz.
Suggested Retail: $95
Available: February 2010
Men's 7-12, 13, 14 Width D
Women's 6-11, 12 Width B

NEUTRAL PERFORMANCE TRAINING

PRAYA 3
A neutral trainer that provides a responsive ride with an exceptional fit and feel. A 3DRP(TM)(Dynamic Reaction Plate) designed for a neutral platform is engineered to dissipate shock and increase midsole durability. RCS(TM)(Resilient Cushion System) impact resistant material is integrated into the midsole to provide maximum energy return, comfort and cushioning.

Upper Materials:
Breathable air mesh vamps combined with synthetic suede overlays.
Overlay free heel notch for added comfort.
Midsole:
Lightweight e-Glide(TM) midsole with RCS(TM) impact components in the heel and forefront.
Outsole:
Everdure solid rubber heel with blown rubber forefoot.
Sockliner:
Impact resistant antimicrobial molded footbed.

Weight:   Men, 11 oz.; Women, 9 oz.
Suggested Retail: $100
Available: February 2010
Men's 7-12, 13, 14 Width D
Women's 6-10, 11, 12 Width B

STABILITY CUSHIONING

KENDARI 2:
A responsive ride stability trainer that provides an exceptional combination of cushioning and stability characteristics built into a single shoe. The 3D Stability Platform works with our engineered dual density midsole to provide excellent stability without sacrificing cushioning and resiliency RCS(TM)(Resilient Cushion System) impact protection material is integrated into the heel and forefoot to provide maximum energy return, comfort and cushioning.

Upper Material:
Breathable air mesh vamps combined with synthetic support overlays.
Overlay free heel notch for added comfort.
Midsole:
e-Glide(TM) midsole -- lightweight, elastic and durable.
Outsole:
Everdure solid rubber heel with blown rubber forefoot.
Sockliner:
Impact resistant antimicrobial molded footbed.
Last:
Semi-curved training last.

Weight:   Men, 12.1 oz.; Women, 9.8 oz.
Suggested Retail:  $110
Available: February 2010
Men's 7-12, 13, 14 Widths D, 2E
Women's 6-11, 12 Widths B, D

JEPARA 4
A cushioning stability trainer that provides moderate support in conjunction with a plush cushioned ride with excellent forefoot control. The newly designed 3DRP(TM) (Dynamic Reaction Plate) engineered on a stability platform is used in conjunction with our engineered dual density midsole, providing excellent stability without sacrificing cushioning. RCS(TM) (Resilient Cushion System) high impact material in the heel and forefoot is intergraded with a e-Push(TM) midsole to provide maximum energy return and comfort.

Upper Material:
Breathable air mesh vamps combined with synthetic support overlays.
Overlay free heel notch for added comfort.
Midsole:
Bio-mechanically engineered e-Plush(TM) dual density midsole with RCS(TM) impact inserts.
Outsole:
Everdure solid rubber heel with blown rubber forefoot.
Sockliner:
Impact resistant antimicrobial molded footbed.
Last:
Semi-curved training last.

Weight:  Men, 12 oz.; Women, 9.9 oz.
Suggested Retail: $115
Available: February 2010
Men's 8-12, 13, 14  Width D
Women's 6-11, 12 Width B

MOTION CONTROL

Minado 3
A motion control shoe that provides maximum stability built with a customizable, orthotic ready platform. A medially extended 3DRP(TM) (Dynamic Reaction Plate) built on a motion control platform plate works in conjunction with an engineered dual density medial post to provide excellent medial support for the moderate to severe over pronators. RCS(TM) (Resilient Cushion System) in the heel and forefoot impact zones provides additional impact protection with a comfort plush ride.

Upper Material:
Synthetic leather and performance materials provide lightweight support and breathability.
Midsole:
Bio-mechanically engineered e-Plush(TM) dual density midsole with RCS(TM) impact components.
Outsole:
Everdure solid rubber heel and forefoot for added durability.
Sockliner:
Impact resistant antimicrobial molded footbed with double depth 3mm EVA removable insert for extra room needed for custom orthotic users.
Last:
Modified semi-straight last.

Weight:  Men, 13.8 oz.; Women, 12.1 oz.
Suggested Retail: $120
Available: February 2010
Men's 8-12, 13, 14, 15  Width D
Women's 6-11, 12, 13 Width B

"We are very excited about the new 2010 line," Curran said. "The retailers like the look of the line and feel that the positioning, segmented by levels of stability and ride preference, make it easy for runners to find the shoe that fits their needs."

The new 2010 performance footwear line will be supported with a strong in-store merchandise campaign.


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