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Posted: August 6, 2009  : Add to Mixx! Subscribe to stories like this

Triathlon: British Triathlon Federation double signing boost

The British Triathlon Federation today announced a significant double signing as they build up towards London 2012.

They have confirmed a new four year deal with leading sports drink, Taut and a five year deal with elite triathlon clothing brand 2XU. 2XU have become the Official Wetsuits Supplier and Taut will become the Official Sports Drink Supplier of the Federation. The deals were negotiated by British Triathlon's appointed commercial agency, Fast Track.

Taut have increased their support of triathlon's governing body by taking up title sponsorship of the Taut British Triathlon and Duathlon Ranking Series. As official sports drink supplier, Taut will be available to athletes at all British Triathlon Super Series events organised by the governing body. The deal will also give some of the best Age Group athletes in the country access to the brand, as they compete in the Taut British Triathlon and Duathlon Ranking series, a competition through which athletes are able to gain qualification to represent Great Britain in World and European Age Group Championships.

2XU will provide wetsuits to the British Triathlon Federation Talent Pathway Squads. This sponsorship articulates the ever-growing demand for 2XU wetsuits in the international high performance sporting niche. With official partners already including Welsh Triathlon and Triathlon Scotland, 2XU's new sponsorship with the British Triathlon Federation illustrates how the brand values Triathlon.

British Triathlon Federation Chief Executive Officer Zara Hyde Peters commented: "We are delighted to announce this double sponsorship with Taut and 2XU, which will ensure the continued support of triathlon in Britain. We hope that these sponsorships will highlight the synergy between ourselves and the brands, as we all aim to help each other to further excel in triathlon and help our athletes achieve their best performance possible."

Taut's Head of Marketing, Adrian Troy added: "Taut provides triathletes with the optimum mix of carbohydrates and vitamins, without any artificial flavours, colours, sweeteners or preservatives, to help them strive towards their goals. These are exciting times for British Triathlon and we're looking forward to seeing some big successes in the next four years, not least in 2012."

Mike Trees, managing director of 2XU UK distributor Triathlon Consultants Limited said: "We are proud to have this opportunity to work with the British Triathlon Federation and the country's finest triathletes. This now confirms 2XU as the UK's leading Triathlon wetsuit brand and we are pleased to be able to provide support and the outstanding range of 2XU wetsuits to the British Triathlon Federation as they nurture our future Olympic and World champions."

2XU ("Two Times You") was launched in January 2005, and is driven by a relentless company mission to advance human performance through the development of world-leading athletic garments. In its first year, 2XU graced the skin of multiple World Champion athletes and has since formed powerful alliances and key partnerships with World Champions across the globe in numerous sporting niches including Triathlon, Cycling and Mountain Running. 2XU is also the official supplier to the Australian national triathlon team and New Zealand national triathlon team.
Founded and based in Melbourne, Australia; 2XU is fast becoming the most technical sports brand in the world. Designed and tested in consultation with industry experts, all garments employ intelligent physiological design, cutting edge performance fabrics and construction. The premium Australian brand is now stocked in multiple countries around the world.

About British Triathlon
British Triathlon is the National Governing Body for Triathlon, Duathlon and Aquathlon in Great Britain, responsible for leading growth and performance of the sport. At international level Great Britain boasts a strong squad of world ranked elite triathletes who regularly achieve international success and has some outstanding young talent emerging from its youth programmes. There are over 700 triathlon events conducted in Great Britain each year including the renowned Mazda London Triathlon and British Triathlon Super Series which promotes the sport through exclusive coverage on Channel 4. British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. (www.britishtriathlon.org)


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