Hundreds of triathletes and spectators will fill South Boston's shoreline on August 16 for the city's first ever Urban Epic Boston Triathlon, yet leave only a minimal mark on the city's carbon footprint
BOSTON, MA -- August 11, 2009 -- With the arrival of the new Urban Epic Boston comes the return of triathlon to the city. Three hundred and fifty athletes will descend upon the shores of South Boston on August 16 to swim half-a-mile across Dorchester Bay, bike ten miles along William J. Day Boulevard, and run four miles along scenic Carson Beach, before finishing with a celebration at the L Street Bathhouse. Racers will bring fierce determination and spectators en masse to the start line but post-finish, they will leave little environmental impact behind.
Working in partnership with the the Massachusetts Department of Conservation and Recreation (DCR) and Mayor Thomas M. Menino and the City of Boston, Urban Epic Boston has pledged to become the "Greenest Big-City Triathlon on the East Coast."
With the help of Stonyfield Organic--the event's sustainability sponsor--and Athletes for a Fit Planet, a leading environmental events consulting firm, Urban Epic Boston is implementing innovative green race initiatives to minimize negative impacts on the city and set a standard for environmentally responsible mass participatory athletic events.
Urban Epic's green race initiatives are part of Urban Epic Boston's Pledge of Sustainability that includes everything from eco-friendly registration to waste management to sponsor relations:
Athlete registration is offered only online, which saves on paper and printing. Participant takeaways are sustainable -- including reusable goodie bags and eco-friendly, recycled polyester/bamboo race shirts. Stonyfield Recycling and Compost centers will be located throughout the course, monitored by green volunteers, to help reduce waste. Compostable cups will be used at all water stations, and at the finish line triathletes receive water in biodegradable, recyclable water bottles with water sourced locally by bottler Native Waters. Facilities will include green portable toilets that use earth friendly, non-toxic chemicals, and all pace and sweep vehicles will be bicycles or low-emissions hybrids, donated by local sponsors Urban AdvenTours and Zipcar.
Organic and local foods will be provided to triathletes and spectators by green minded sponsors, including Chipotle Mexican Grill (focusing on Food with Integrity and using all responsibly and sustainably farmed ingredients), Stonyfield (the world's leading organic yogurt company advocating that healthy food can only come from a healthy planet), and Cabot Cheese (owned by 1,200 dairy farm families located through New England and upstate New York).
"I am extremely proud that Boston will host its very first Urban Epic Triathlon," said Mayor Thomas M. Menino. "The Urban Epic combines two activities that Bostonians take a lot of pride in - athletics and sustaining the environment. Not only will the Urban Epic showcase Boston as a premiere, world-class city but it will do so while being the greenest major multisport event on the eastern seaboard."
"DCR is delighted to be partnering in this inaugural triathlon," said DCR Commissioner Richard K. Sullivan Jr. "The event reflects this agency's mission to promote health and outdoor recreation, and will highlight the DCR beaches all along the South Boston waterfront. We wish everyone good luck in the race."
Urban Epic events are unique in bringing the sport of triathlon into the city. And while some racers are coming from far-off locations (including New Zealand and France), 75 percent of competing athletes live in Boston and the surrounding area -- traveling less than 60 miles to race.
To encourage green travel, Urban Epic promotes ride sharing among athletes and provides a free online tool to arrange to either provide or ask for a ride through our partner PickupPal. Urban Epic also works with Athletes for a FitPlanet and NativeEnergy to offer athletes the opportunity to purchase Green Tags to offset the CO2 emissions from their travel to and from the race.
"Urban Epic Boston will not only showcase the stunning location of South Boston's shoreline but also celebrate the active lifestyle and healthy mindset of Boston's population," says Will Thomas, Urban Epic's executive director. "To bring such a powerful event to the city without making a significant impact on the environment makes the entire experience that much more meaningful for everyone."
Registration is still open at www.urban-epic.com. Registration will also be available on race morning at Bayside Expo Center from 6:00-7:15 a.m.
Participants have the option to race individually, or in a team of three as part of the Mayor's Epic Relay Challenge. Proceeds from relay registration benefit the James M. Curley Recreation Council, South Boston Association of Non-profits, and the Massachusetts Sports Partnership. Urban Epic Boston also supports the American Cancer Society.
Volunteers are still needed for race day. Interested participants can contact Emily Straubel at firstname.lastname@example.org.
Partners for the Urban Epic Boston include DCR, Mayor Menino's Office, Massachusetts Sports Partnership, Boston Bikes, City Sports, Smuttynose Brewing Company, Stonyfield, Chipotle Mexican Grill, Athletes for a Fit Planet, Urban AdvenTours, The Seaport Hotel, Zipcar, Sunday River, and Sugarloaf, and Climate Counts. Urban Epic is a USA Triathlon-sanctioned event.
For more information visit www.urban-epic.com.
About Urban Epic:
Urban Epic is a celebration of health, fitness, music, art, environmental sustainability, and the active way of life. Urban Epic events take place in vibrant city locations and draw in thousands of athletes and spectators looking to be a part of something innovative and exciting. Urban Epic combines athletic competition and urban culture into an unforgettable race and festival experience. The Urban Epic Boston is one of two Urban Epic events. The other, the Zone Urban Epic Portland took place on July 18. For more information visit www.urban-epic.com.