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Posted: August 19, 2009  : Add to Mixx! Subscribe to stories like this

(RWire) Athletics: Runner's World Introduces Its First iPhone Application

>Nike sponsored app creates online connection between RW Shoe Guides, consumers and local retail stores

NEW YORK - (August 12, 2009) - Runner's World, the worldwide authority on running information, brings its trusted shoe guides to customers' fingertips with the introduction of its first-ever iPhone application. The Nike sponsored "Runner's World Shoe Shop", available now, is a one-click concierge service that offers reviews from the RW Shoe Lab, shoe-buying advice, and the ability to purchase shoes at a local specialty running retailer of the user's choice.

"Providing our readers with the latest iPhone mobile application is yet another great example of how Runner's World is seamlessly integrated into the daily lives of our readers," said David Willey, Editor-in-Chief of Runner's World. "The 'Runner's World Shoe Shop' enables runners to quickly research, locate and purchase the best running shoes for their specific running needs. We are thrilled to extend our editorial authority onto this new, innovative platform."

"RW Shoe Shop" offers reviews, broken out for men and women, in the five categories reviewed by Runner's World: trail, motion control, stability, performance training and neutral-cushioned. If a user is not sure what shoe is the right for him or her, the app has several "how-to" videos, including "How To Find The Right Shoe For Over Or Under-Pronaters," and "How To Determine Your Arch Type." There is even a video on "How To Tie The Perfect Knot," which is the most popular video on

NearbyNow, the first mobile solution that offers consumers the instant gratification of finding a featured product at nearby retailers, is powering the "Runner's World Shoe Shop." Because of NearbyNow's capabilities, runners can locate and reserve items at local retail stores, or purchase them online with just a click on the iPhone app. "RW' Shoe Shop" for iPhone is available as a free download from Apple's App Store on the iPhone and the iPod touch or at:

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