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Posted: August 24, 2009  : Add to Mixx! Subscribe to stories like this

Athletics: adidas eyewear Launches Supernova-Perfect for Runners in Search of a Performance Edge

adidas has been committed to addressing the needs of athletes for almost a century, constantly improving product technology to enhance performance. This latest innovation takes training to a whole new level.

Twenty-percent of an athlete's perpetual energy exertion is visual. adidas recognized the importance of this and recently launched the Supernova, eyewear designed to specifically address the needs of a runner.

Running is a year-round activity conducted in all weather conditions. No matter what the route, runner's eyes are constantly adjusting to light fluctuations, thus contributing to early fatigue. adidas eyewear devised the solution for this by creating a Light Stabilizing Technology (LST) lens that not only harmonizes extreme light fluctuations, but also assures accurate depth perception and protection from harmful UVA, B and C sunrays.

If a runner's gear, whether it be footwear or eyewear, doesn't fit properly, then it's not working. That is why each model of eyewear is designed to custom fit the athlete. With two size offerings, the Supernova, features a patented technology known as the TRI.FIT system, enabling a runner 8-degrees of adjustment in the temples to find the optimum fit. Additionally, the Double Snap Nose Bridge with traction grip ensures a snug fit and proper placement on the runners face to avoid slippage.

Make eyewear training part of your program.

Additional Supernova Features and Benefits:

  • SPX(TM): A proprietary adidas material allowing for maximum flexibility and durability while providing an exceptionally lightweight, precise fit for any shaped head
  • Performance Insert compatible: RX prescription insert, providing perfect vision no matter what your prescription
  • Quick-Release Hinge: Temples break free with pressure and pop right back in, so your glasses stay in shape ...no screws to loosen up
  • Colors: Black, silver, white & red, baja & white
  • Suggested Retai l Price: $135 U.S


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