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Posted: August 27, 2009  : Add to Mixx! Subscribe to stories like this

Triathlon: British Triathlon Announce 2009 Corus Kids of Steel

British Triathlon's hugely popular Corus Kids of Steel series takes place this September, introducing schools around the country to the sport of triathlon.. The children's events are now in their third year, with over 10,000 children having been given the opportunity to have fun combining the three disciplines of swimming, cycling and running, in one enjoyable event.

This unique series sees the British Triathlon Federation partnering with its long standing sponsor and now Corporate Partner, Corus, in delivering a fun and healthy day for school children between the ages of eight and 13. Bikes, helmets and t-shirts are provided, so children only need to turn up with a pair of trainers and some swimming attire, helping to make the event accessible to all.

This year will see Corus Kids of Steel returning to Corby, Newham, Scunthorpe and Teesside.. The success of previous events has meant that once again the governing body and Corus expect the events to reach capacity, with schools eager to have their children entered into this great series of children's events.

The success of the event was highlighted by Daisy Buckingham from Danesholme School in Corby, who said: "I really enjoyed doing the triathlon with you. It was really fun and exciting. I wish I could do it again. It was really hard but I did it!"

"The event was really well organised and there was a fantastic atmosphere. The children were delighted with the goody bags and t-shirts, and you could see that the day made them feel very special," said primary school teacher Michelle Cockburn, a teacher at Westview Primary School in Hartlepool.

Chief Executive Officer of the British Triathlon Federation Zara Hyde-Peters added: "We are delighted that we will once again be able to provide children with an early experience of triathlon. In conjunction with our Corporate Partners, Corus, we take great pride in providing a fun, active and enjoyable day that creates opportunities for children to achieve their personal triathlon challenges while keeping a big smile on their faces."

Director, Construction Solutions at Corus, Murray Bean said; "Supporting grassroots triathlon is a major part of our sponsorship of British Triathlon and it's great that so many children took part in the Corus Kids of Steel events last year. We're hoping to reach even more kids this summer and is all the more exciting as we gear up for the London 2012 Olympics -- the interest from schools across the communities we operate in and the markets we serve has been amazing. The events are a great way to get children involved in a new and exciting sport, and as the day is all about having a go, we hope that attendees will go away with a positive experience and whether they chose to take up triathlon or not, that they continue to lead active and healthy lifestyles."

Corus Kids of Steel dates for 2009
16th September  2009 – Corby (Northamptonshire)
17th September 2009 – Newham (Greater London)
21st & 22nd September 2009 – Scunthorpe (Humberside)
24th September 2009 – Cleveland (Teesside)

About British Triathlon:
British Triathlon is the National Governing Body for Triathlon, Duathlon and Aquathlon in Great Britain, responsible for leading growth and performance of the sport. At international level Great Britain boasts a strong squad of world ranked elite triathletes who regularly achieve international success and has some outstanding young talent emerging from its youth programmes. There are over 700 triathlon events conducted in Great Britain each year including the renowned Mazda London Triathlon and British Triathlon Super Series which attracts athletes from all over the world. British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges.

About Corus:
As the corporate partner of the British Triathlon Federation, Corus is committed to the development of Britain's triathletes from grassroots level through to potential Olympic champions. The company has been involved with triathlon since 2006 and has helped British Triathlon build an environment which enables people of all abilities to participate in the sport. Corus places a strong emphasis on community-based projects, in particular the popular Corus Kids of Steel events, which have introduced triathlon to thousands of schoolchildren of all ages. Corus has also supported the British Triathlon Super Series, which provides opportunities for Britain's best triathletes to compete against their peers from around the world. Corus' involvement has also stretched to playing a significant role in making triathlon more inclusive, working closely with the British Triathlon Federation in developing world leading Paratriathlon practices and competition.

About Corus Kids of Steel:
Corus Kids of Steel was created by the British Triathlon Federation in 2007 in conjunction with its then Premier Sponsor, Corus. The format follows the form of a short swim of 40-60 metres, followed by a traffic free cycle of 800 -- 1200 metres and a run of approximately 300 metres. All events are partly funded through Sport England, except for the second day of Scunthorpe, which will be locally funded.

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