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Posted: September 3, 2009  : Add to Mixx! Subscribe to stories like this

(RWire) Athletics: Running USA Webinar Series Continues on September 16

Kristine Smith presents "Creating Your Media Toolkit"

Running USA has created an inaugural webinar series designed for small- to mid-sized or new-to-the-sport race directors. Participants will receive advice, tools and handy tips from the best in the business.

On Wednesday, September 16, 2009, Kristine Smith, Marketing & Public Relations Manager of Twin Cities Marathon, Inc., will present the second webinar: "Creating Your Media Toolkit". This session will offer insights on creating and managing the relationships with your media partners and will help put the social media tools to work for your event. She'll also cover the importance of having a crisis communication plan in place.

Smith has been with Twin Cities Marathon for four years. Prior to joining the marathon, she was on the communications team at Briggs and Morgan, LLC, a position she took after finishing her masters' coursework at the University of Minnesota. She worked at the local NBC affiliate in Minneapolis and as a conference director and producer for International Communications for Management. She also coordinated marketing at Jim Beam Brands and was a media planner while at Western International Media.

To register, go to:

For more details or questions, contact:

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