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Posted: September 10, 2009  : Add to Mixx! Subscribe to stories like this

Triathlon: Universal Sports and World Triathlon Corporation Reach Multi-Year Broadcast, Digital Media Deal

Universal Sports Joins NBC Sports as Exclusive U.S. TV Partners Through 2013

Sept. 10, 2009 -- Universal Sports, the preeminent multi-platform destination for Olympic-related sports programming, has signed a multi-year broadcast and digital media agreement with the World Triathlon Corporation (WTC), the owner and organizer of Ironman and Ironman 70.3 event brands. Universal Sports now joins NBC Sports as the exclusive U.S. television broadcasters for key WTC events through 2013, including prestigious events like the Ford Ironman World Championship from Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 from Clearwater, Fla., to name a few.

The partnership with WTC also gives Universal Sports rights to stream events worldwide at and at, the brand's online home. Additionally, the deal includes cross-promotional advertising and marketing opportunities as well as Web-streaming collaboration.

Universal Sports' broadcast partner, NBC Sports, is the host broadcaster of the Ironman World Championship and has been since 1991, earning more than 50 Emmy nominations for the program throughout the partnership. This agreement supplements NBC Sports' television commitment with increased online availability worldwide and television distribution in the United States.

"Ironman's partnership with Universal Sports is a perfect fit. Their experience and excellent coverage of all Olympic disciplines will allow us to further reach our core audience. We also look forward to streaming Ironman events on Universal Sports' Web site as it will serve as a compliment to what we have showcased on in recent years," said Senior Vice President of Television, Peter Henning.

The deal includes the rights to more than a dozen Ironman events, including races from New Zealand, China, United States, France, Monaco, Mexico, Australia and Malaysia. In addition, Universal Sports will continue broadcasting past Ironman World Championship shows, in conjunction with NBC Sports, on its network.

"The Ironman Triathlon is truly the ultimate test in fitness, endurance and the human spirit," said Claude Ruibal, CEO of Universal Sports. "Whether an avid triathlon fan or not, the Ironman brand is well-known and revered around the world. We're absolutely thrilled to showcase these most amazing athletic events to our multiple millions of television and online audiences in the U.S. and around the world."

ABOUT WORLD TRIATHLON CORPORATION: World Triathlon Corporation, owner and organizer of Ironman and Ironman 70.3, is a Florida-based company recognized for athletic excellence, performance and quality products. With the addition of the Ironman 70.3 Series, Ironman now has nearly 60 qualifying events worldwide. Supported by partners that include Ford Motor Company, Gatorade, Avon, Timex and PowerBar, Ironman is the No.1 user-based sports brand in the world. Ironman has been a respected name in triathlon since its inception 31 years ago and is regarded as the world's most challenging endurance event. Millions may remember moments in Ironman history such as Julie Moss' crawl to the finish line in 1982, which was showcased on ABC's Wide World of Sports. Each year, more than 110,000 athletes compete for slots in the Ford Ironman World Championship held every October in Kailua-Kona, Hawaii, and the Foster Grant Ironman World Championship 70.3 held every November in Clearwater, Fla. The Ironman brand has been featured in a range of media outlets to include NBC, CNN Headline News, Forbes, The Wall Street Journal, People, Sports Illustrated, The New York Times and USA Today.

ABOUT UNIVERSAL SPORTS: Universal Sports, a partnership between NBC Sports and InterMedia Partners, serves as the preeminent multiplatform destination for Olympic-related and lifestyle sports programming available on television and online. Universal Sports is available in 45 million homes, including nine of the top 10 DMAs: New York, Los Angeles, Chicago, Philadelphia, San Francisco, Dallas-Fort Worth and Washington, D.C. Recent expansion includes launches in Atlanta, Houston, Miami, Denver, Portland and Jacksonville. Go to for a complete list of TV markets. Major world championship and Olympic-qualifying events found on Universal Sports range from track and field, skiing, swimming, gymnastics, marathons and cycling, to volleyball, rowing, triathlon, fencing, speed skating and martial arts. delivers an immersive experience via live and on-demand competition coverage, interaction with top athletes through blogs and in-depth access to Olympic sports news and information year round. For more information on the availability of the Universal Sports 24-hour television channel, please visit

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