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Posted: September 11, 2009  : Add to Mixx! Subscribe to stories like this

(RWire) Athletics: Inaugural Rock 'n' Roll Seattle Exceeds Economic Impact Projections

Study reveals Rock 'n' Roll Marathon generated over $30 million for Seattle

SEATTLE - (September 9, 2009) - The summer's inaugural Rock 'n' Roll Seattle Marathon and Half Marathon, a signature event in partnership with Seafair, produced an economic impact of $30.8 million, according to a third party study conducted by San Diego State University (SDSU) study and released earlier today.

"The overwhelming support of the local community combined with all that Seattle has to offer visiting runners, helped make the Rock 'n' Roll Seattle Marathon a tremendous success on every level," said Scott Dickey, Chief Operating Officer of the Competitor Group. "We are certainly very pleased with the results of the economic impact study and look forward to expanding the event in 2010."

Presented at the Seattle Sports Commission board meeting, the report showed that the event generated 12,223 hotel room nights and more than $1.8 million in new tax revenue and other tourism-related fees collected by local municipalities. The race attracted an estimated total of 12,076 participants from out of town and 16,353 total visitors.

"From conventions to marathons, Seattle is a city that has a rich history hosting world-class events. Today's economic impact numbers from the Rock 'n' Roll Marathon show how vital these events are to stimulating our local economy," said Tom Norwalk, President & CEO of Seattle's Convention and Visitors Bureau. "With our second Rock 'n' Roll Marathon less than ten short months away, we look forward to welcoming even more visitors to Seattle for this great event."

Visiting runners alone brought over $18.9 million in direct spending from outside the region, including expenditures on food, travel, lodging and entertainment. The economic impact study was conducted by SDSU College of Business Associate Dean Dr. Jim Lackritz and Sports MBA Director Scott Minto. SDSU's Sports MBA program surveyed 6,135 participants representing a 32% response rate of the total audience participating in the inaugural event.

"Our partnership with the Competitor Group in bringing the Rock 'n' Roll Marathon Series here to Seattle represents an annual opportunity for Seafair to promote Seattle as a world class destination," said Beth Knox, CEO of Seafair. "The hard work of many organizations and individuals not only helped generate over $30 million for our local economy during difficult economic times, but the race also showcased how this community can come together to flawlessly execute a world-class event."

The inaugural Rock 'n' Roll Seattle Marathon took place Saturday, June 27, 2009, and sold out over two months in advance with over 25,000 registered runners descending on Seattle from all 50 states and 27 countries. The positive economic impact was felt in a variety of areas and industries including:

* Of the 16,353 total visitors, each travel party visited the region for an average 3.4 hotel room nights.
* Approximately 20% of all visitors stayed in the city of Tukwila, home of the race starting line.
* Over 10,000 race participants and spectators flew in to Sea-Tac Airport resulting in $47,068 Passenger Facility Charge fees collected by the Port of Seattle.

"The City of Tukwila is pleased to be a partner for a fun and inspirational event that encourages healthy activity and promotes local businesses," said Tukwila Mayor Jim Haggerton. "The study clearly illustrated the entire region benefitted from hosting the Rock 'n' Roll Marathon."

The 2010 Rock 'n' Roll Seattle is slated for Saturday, June 26. The race is a Signature event of Seafair, and organized by the Competitor Group. Registration for the 2010 event is already under way at: www.runrocknroll.com.


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