British Triathlon Federation in partnership with long standing sponsor and now Corporate Partner, Corus is celebrating another successful year of Corus Kids of Steel. This year more than 3,000 children from over 100 schools have been introduced to the sport of triathlon.
Corus Kids of Steel toured the country visiting Corby, Newham, Scunthorpe and Teesside delivering a fun and healthy day for school children between the ages of eight and 13. Bikes, helmets and t-shirts were all provided, so children only needed to turn up with a pair of trainers and some swimming attire, making the event accessible to all.
The events captured the imagination of both the new triathletes and parents. Mum of two Milica Rakocevic from Corby was on the sidelines watching her daughter Anastasya complete her first triathlon. She said: "I think it's a great thing and hopefully it will encourage the children to do more sport in their spare time."
Corus Kids of Steel ensures schools across the country have the opportunity to engage in a sport that has celebrated three World Champions. Schools have been quick to praise the scheme with Claire Farrow, Partnership Development Manager at Baysgarth School Sports Partnership adding: "Thanks so for much for organising a great event --it's such a good opportunity for young people to try a tri."
Construction Solutions Director Murray Bean, who represented Corus at the event in Newham added: "Grassroots triathlon is a major part of our support for British Triathlon and it's tremendous that so many children took part in the Corus Kids of Steel events. These are a great way to involve youngsters in a new and exciting sport, and as the day is all about having a go, we hope that the children will go away with a positive experience and, whether they choose to take up triathlon or not, that they continue to lead active and healthy lifestyles."
Corby Borough Council's Lead member for community, Cllr John McGhee said, "The triathlon was a fantastic success and attracted over 1000 young people for the first time ever. All of the young people had a great day and I'm sure we witnessed a few stars in the making! Congratulations to all involved and a big thank you to the organisers, I can't wait until next year."
British Triathlon is the National Governing Body for Triathlon, Duathlon and Aquathlon in Great Britain, responsible for leading growth and performance of the sport and overarching British matters including relationships with the International Federation, the International Triathlon Union (ITU). Triathlon is a sport that is inclusive, empowering and life changing. A dynamic, attractive and exciting sport from youth to senior and Olympic level. Triathlon also provides opportunities for Paratriathletes and Age-Group participation. British Triathlon aims to promote excellence in our sport, and create opportunities for everyone to achieve their personal triathlon challenges. For more information visit: www.britishtriathlon.org.
As the corporate partner of the British Triathlon Federation, Corus is committed to the development of Britain's triathletes from grassroots level through to potential Olympic champions. The company has been involved with triathlon since 2006 and has helped British Triathlon build an environment which enables people of all abilities to participate in the sport. Corus places a strong emphasis on community-based projects, in particular the popular Corus Kids of Steel events, which have introduced triathlon to thousands of schoolchildren of all ages. Corus has also supported the British Triathlon Super Series, which provides opportunities for Britain's best triathletes to compete against their peers from around the world. Corus' involvement has also stretched to playing a significant role in making triathlon more inclusive, working closely with the British Triathlon Federation in developing world leading Paratriathlon practices and competition.
About Corus Kids of Steel:
Corus Kids of Steel was created by the British Triathlon Federation in 2007 in conjunction with its then Premier Sponsor, Corus. The format follows the form of a short swim of 40-60 metres, followed by a traffic free cycle of 800 – 1200 metres and a run of approximately 300 metres. All events are partly funded through Sport England, except for the second day of Scunthorpe, which will be locally funded.