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Posted: October 26, 2009  : Add to Mixx! Subscribe to stories like this

Athletics: MainGate Signs Agreement to Become the Exclusive Merchandiser of the OneAmerica 500 Festival Mini-Marathon and the Finish Line 500 Festival 5K

MainGate to expand Mini and 5K line of official apparel

INDIANAPOLIS (October 26, 2009) -- Indianapolis based MainGate, Inc. has signed a multi-year agreement to become the exclusive merchandiser for the OneAmerica 500 Festival Mini-Marathon and the Finish Line 500 Festival 5K. MainGate will develop and expand the line of Mini-Marathon and 5K merchandise and manage the online retail store at www.500festivalshop.com.

"We are excited to be extending and expanding our long standing relationship with the 500 Festival," said Dave Moroknek, President & CEO MainGate, Inc. "Partnering with an Indianapolis based community organization is core to our company values and motivating for our outstanding employees."

MainGate will serve as the on-site retailer at the 500 Festival Mini-Marathon Expo, 500 Festival Post Race Party and the 500 Festival Training Series, presented by OrthoIndy. The company will also serve as the wholesaler of Mini-Marathon merchandise to retailers throughout Central Indiana.

"This agreement will best serve our Mini Marathon and 5K participants with additional merchandise offerings and that enables us to also continue to further promote these events and the sponsors that support them," said Kirk Hendrix, President and CEO, 500 Festival.

The OneAmerica 500 Festival Mini-Marathon, the nation’s largest half-marathon, and the Finish Line 500 Festival 5K are scheduled to take place on Saturday, May 8, 2010. Online registration for the Mini-Marathon and 5K is now available. Registration can be made directly at www.500festivalshop.com or by going to the website and downloading and mailing in the registration form.

For the third straight year, the 500 Festival has its early registration price for the Mini-Marathon at $50. Early registration entries will be accepted for $50 until November 30, 2009. From December 1, 2009 through January 31, 2010, registration reverts back to the regular price of $70. Registration will close on January 31, 2010 or the date the maximum field of 35,000 participants is reached. The race has sold out the last eight years.

The early registration fee for the 2010 Finish Line 500 Festival 5K is $25 through November 30, 2009 or $30 from December 1, 2009 through March 31, 2010. Registration will close on the date the maximum field of 4,000 is reached.

The OneAmerica 500 Festival Mini-Marathon is sponsored by OneAmerica, Finish Line, St. Francis, Marsh and Subway.

The mission of the 500 Festival is to advocate and celebrate the spirit, heritage and legacy of the Indianapolis 500®. Through social, cultural and educational events and programs, the 500 Festival enhances the quality of life for all citizens of our communities.

The 500 Festival, a not-for-profit volunteer organization, was created in 1957 to organize civic events celebrating the greatest race in the world. Over the past 53 years, the 500 Festival has grown to become one of the largest festivals in the nation.

Last year, over 500,000 Hoosiers and visitors participated in nearly 50 events and programs throughout the month of May. Whether they were athletes running the Mini, fourth grade students participating in the Education Program, families enjoying the state's largest festival for kids or spectators being dazzled by one of the nation's premier parades, they were there, celebrating the legacy.


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