Energized site designed to drive more interactive brand relationship, new content and functionality designed to inspire people to run
LEXINGTON, MA (October 26, 2009) -- Saucony, Inc., a leading global supplier of performance athletic footwear and apparel, has announced the relaunch of its brand website www.saucony.com. The new site includes an updated technology platform with enhanced functionality, new tools and exciting features, allowing for a more interactive relationship between the brand and its consumers and to inspire people to run.
"We know that runners are online, checking out race results, new gear and all things running-related," said Mary O'Brien, vice president of marketing for Saucony. "We see our website as a central part of our overall strategy to create a dynamic and enduring relationship between the Saucony brand and runners everywhere."
The new site, redesigned to be more engaging, intuitive and consumer-focused, includes the following added features:
- Enhanced categorization and live sorting allows visitors to quickly sort through Saucony's product collections in order to more accurately select the correct footwear and apparel for their needs.
- An expanded community platform offers profiles, stats and interviews with the brand's sponsored athletes. Consumer-generated content is encouraged and includes a "We Know ... Because We Run" submission feature, allowing them to share inspirational messages about why people run and love to run. The website also highlights Saucony employees, profiling their passion for the sport in their own words and in images featured in a Flickr® photo album.
- Saucony and its heritage brand, Saucony Originals, now share the same website and are prominently featured on each other's pages. When using the product search box, visitors are shown results from both brands side by side, emphasizing the breadth of Saucony's product line, appealing to both the performance and lifestyle needs of the runner.
- The new site is now e-commerce enabled. Visitors can locate a dealer near them or purchase directly from the website.
Saucony has also updated the look and feel of the site to support the brand's latest initiatives. Updated content and messaging reflect the dynamic and energetic spirit of the brand.
"Our manifesto states that for Saucony, a good day is when we get to run, a great day is when we inspire someone else to run," said O'Brien. "We hope that the new and improved saucony.com site will continue to inspire runners everywhere to get out and run."
About Saucony, Inc.: Saucony, Inc., a subsidiary of Collective Brands, is a leading global supplier of performance athletic footwear and apparel with its widely recognized brands Saucony and Saucony Originals. For more information, go to www.saucony.com.
About Collective Brands, Inc.: Collective Brands, Inc. (NYSE: PSS) is a leader in bringing compelling lifestyle, fashion and performance brands for footwear and related accessories to consumers worldwide. The company operates three strategic units focused on multiple price points and selling channels. Collective Brands, Inc. includes Payless ShoeSource, focused on democratizing fashion and design in footwear and accessories through its more than 4,500-store retail chain; Collective Brands Performance + Lifestyle Group, focused on lifestyle and athletic branded footwear and high-quality children's footwear sold primarily through wholesaling, with its brands including Stride Rite®, Keds®, Sperry Top-Sider®, Robeez®, and Saucony®, among others; and Collective Licensing International, the brand development, management and global licensing unit. Information about each of the Collective Brand's units can be found at www.collectivebrands.com.