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Posted: December 11, 2009  : Add to Mixx! Subscribe to stories like this

Multisport: Philadelphia Insurance Triathlon Announces a Partnership Extension with Cadence Cycling and Multisport Centers

Philadelphia-based Multisport Retail and Coaching Center Is a Founding Partner of the Event

December 10, 2009 (Philadelphia, PA) -- The Philadelphia Insurance Triathlon (PHLYTRI), one of the largest and most popular triathlons in the country, today announced a partnership extension with Cadence Cycling and Multisport Centers for its 2010 event taking place June 25-27.

Recognized as the leading cycling and multisport training center in the country, the Philadelphia-based Cadence provides world-class products, coaching programs, cutting edge training advice and physiological testing services. Cadence has partnered with PHLYTRI since its inception in 2005.

"Cadence is one of PHLYTRI's founding partners and this partnership is one reason for our event's tremendous growth and popularity," said PHLYTRI race director Lars Beck. "Our athletes have come to expect a world-class experience and working with Cadence has allowed us to set a high standard. From race support, coaching, testing and a retail presence, Cadence offers our athletes a multitude of services from the leading authority in multisport located right here in our hometown."

Cadence Cycling and Multisport Center serves clients of all abilities with reliable data regarding their health and fitness levels in order to create scientifically based, quality driven exercise programs that enable each individual to reach their respective athletic and health goals. Cadence's award winning coaching staff led by Brian Walton, founder of the Performance side of the business for Cadence and 1996 Olympic Silver Medalist is proud to be associated with PHLYTRI.

"Cadence has been proud supporter of the Philadelphia Insurance Triathlon since its inception in 2005," said Walton. "It's no surprise our customers and athletes make this event a priority on their schedules as they rave about the organization and the support they receive on this exciting and scenic course. Whether it's to place in the top three of the age group or simply to have their best time of the year, it's the crown jewel race of triathlon on the East coast!"

Taking place June 25-27, the 2010 PHLYTRI will host an entire weekend of events including the Olympic distance race (1.5K swim, 40K bike and 10K run) with a $13,500 prize purse, a Sprint distance race (.9K swim, 24K bike and 5K run), Kids Fun Run & Duathlon and a two-day multi-sport expo. The PHLYTRI Olympic Distance Race has been selected by the USAT Mid-Atlantic Regional Council to host the 2010 USA Triathlon Mid-Atlantic Regional Club Championship.

The Cancer Center at Children's Hospital of Philadelphia will once again serve as the event's official charitable partner with various activities promoting and raising funds for CHOP. Primary among those will be the Karr Barth CHOP Charity Challenge, a team challenge competition included in Saturday's Sprint distance race. PHLYTRI is proud to also partner with the Leukemia and Lymphoma Society's Team in Training program and the American Cancer Society's DetermiNation program as athletes dedicate their training and participation to raise money in the fight against cancer.

Founded in 2005, the PHLYTRI is one of the largest and most popular triathlons in the country. Held in the city's historic Fairmount Park, the race was named a top-five triathlon in the United States by Outside Magazine and was lauded as one of the top big city triathlons by Inside Triathlon Magazine. For more information on the Philadelphia Insurance Triathlon visit

About Philadelphia Triathlon, LLC
Philadelphia Triathlon, LLC is a leading multi-sport race production and management company. Based in Wayne, PA, Philadelphia Triathlon owns and produces the highly-regarded Philadelphia Insurance Triathlon -- named a top triathlon in the U.S. by Outside Magazine and Inside Triathlon Magazine -- and produces the Danskin Triathlon Series – the largest and longest running women's triathlon series in the world. Known for producing high quality races, Philadelphia Triathlon, LLC also provides management and race operation services for additional endurance sporting events. For more information, please visit

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