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Posted: February 18, 2011  : Add to Mixx! Subscribe to stories like this Share

Triathlon: Zoot Sports partnering with TriStar

HPL PureSport LLC

Zoot Sports becomes exclusive apparel and footwear partner for five TriStar events

18 FEB 2011, Penzberg, Germany / Monte Carlo, Monaco - TriStar and Zoot Sports have announced a comprehensive multi-year partnership for 2011. The partnership entitles Zoot Sports to become the exclusive Apparel & Shoe partner for five events including TriStar Mallorca, TriStar Worms-Germany, TriStar Lyon, TriStar Estonia and TriStar Monaco.

"The partnership between Zoot and TriStar is just another example of our commitment and passion for the sport of triathlon. Zoot is proud to be a part of such a dynamic event series that is exposing more people to the spirit and lifestyle of the sport. We are looking forward to a long and mutually beneficial partnership with TriStar, and together helping shape the future of the sport of triathlon," said Jeff Mechura, VP Global Marketing for Zoot Sports.

The agreement provides complete equipment to the events including clothing for athletes, volunteers and the organizing team.

"It's an honour to have won Zoot as an official partner. Zoot is one of the world's leading brands in the sport of triathlon. After the inspiring talks we've had, we are confident that our cooperation will be an important support for both our brand and the events. From experience we know that we can work with Zoot very well, "said Laurent Gauthier, president of Star Production SARL.

Zoot is 100% focused on providing the athlete with the ultimate in performance apparel, wetzoots, footwear and accessories. For 25 years, Zoot has been pioneering innovative product solutions that cover the athlete from start to finish and head to toe. Zoot continues to draw on its history in the sport and its athletes to deliver the most innovative and complete multisport product line in the world.

The TriStar label is owned by Star Production SARL, a Monaco based company specialized in organising high quality sports events that are focused on fun, social responsibility and environmental protection. The TriStar Series has introduced new distances to the sport of triathlon (A/N: 111km and 222km). More Info:

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