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Posted: April 8, 2019:  

Athletics: Sir Mo Farah Returns To The Vitality London 10,000

Sir Mo Farah is set to return to the Vitality London 10,000 on Monday 27 May to defend his title at the capitalís most inspiring 10km road race on the spectacular course which starts on The Mall and finishes in front of Buckingham Palace.

Great Britainís Olympic legend and multiple world champion won the 2018 Vitality London 10,000 in a time of 29:44 where he outsprinted British runners Richard Allen (29:48) and Matthew Sharp (29:50) in the final 500m.

This year will be the 36-year-oldís seventh appearance in Londonís top 10k, with wins in 2009 and 2010, when he set the course record of 27:44, then three more victories in 2012, 2013 and 2018.

A record number of more than 17,000 participants are expected to run on the course which passes iconic London landmarks such as Admiralty Arch, Nelsonís Column, St Paulís Cathedral, Mansion House, the Bank of England, the Old Bailey, Somerset House, Big Ben, the Houses of Parliament and Westminster Abbey.

Farah will be making a swift return to Londonís roads following his appearance at the Virgin Money London Marathon next month.

Farah said: ďI really enjoy running the 10k distance and look forward to returning to the Vitality London 10,000 again this year. The course is spectacular, and the London crowds are fantastic, lining the streets and cheering everyone the whole way round. Iím looking forward to it.Ē

The Vitality London 10,000 also incorporates the British Athletics 10km Championships for men and women.

Entry to the Vitality London 10,000 costs £35 (£33 for members of a UK affiliated running club). See more at VitalityLondon10000.co.uk.

Farah will also be at the Vitality Westminster Mile the day before (Sunday 26 May), as the official starter for the family waves, cheering on thousands of runners of all ages and abilities who are taking part in the one mile events, starting on The Mall and finishing in front of Buckingham Palace.

About the London 10,000

The London 10,000 is a fast, flat 10k race that starts on The Mall, finishes at Buckingham Palace and takes in many of Londonís most iconic landmarks.

In 2018 the Vitality London 10,000 saw a record number of runners with more than 14,000 crossing the finish line The Vitality London 10,000 is organised by London Marathon Events Ltd

Social Media: Facebook: @London10k Twitter: @Vitality10k Instagram: @vitalitylondon10k.

About Vitality - positively different health insurance, life insurance and investments

Vitality is part of Discovery Limited, a worldwide insurer and investment manager protecting more than eight million members in 18 countries worldwide, across Europe, the United States, Australia, South Africa, Canada and China.

Vitality pioneered the Ďshared-valueí insurance model, a unique approach based on the scientifically proven principles of behavioural economics. Through this model, Vitality helps members take a more active role in managing their own wellness, encouraging them to develop healthy long-term habits that are good for them, good for the company and good for society. The effect is positive for all stakeholders Ė members benefit from better health, financial rewards and additional incentives; employers benefit from healthier, more productive, and more engaged employees; and Vitality benefits from a healthier membership base.

Vitality Ambassadors Jessica Ennis-Hill, Heather Knight, Ellie Simmonds, Jos Buttler, Maro Itoje, Joe Root and Jonny Wilkinson are role models who embody the companyís values. They use their passion for living a healthy, active lifestyle to motivate others to make positive changes, promoting the message that taking small steps today can dramatically improve wellbeing over the long-term.

In the UK, Vitality operates as three distinct businesses: VitalityHealth, VitalityLife and VitalityInvest.


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