Posted: January 21, 2021:  

Athletics: London Plans World's First 100,000-Person Marathon

Thursday 21 January:: Virtual Virgin Money London Marathon for 50,000 added to this year’s event on Sunday 3 October 2020 event wins Guinness World Records title for 'Most users to run a remote marathon in 24 hours' The 2021 Virgin Money London Marathon is set to be the biggest marathon ever staged anywhere in the world, with an incredible 100,000 runners scheduled to take part on Sunday 3 October. Organisers London Marathon Events today confirmed the virtual Virgin Money London Marathon will return this year, with 50,000 places available for runners to take on the world’s greatest marathon on the course of their choice from 00:00:00 to 23:59:59 BST on 3 October, wherever they are on the planet. On the same day, a record 50,000 participants will run from Blackheath to The Mall in the traditional mass-participation Virgin Money London Marathon on the streets of the capital, an increase of more than 7,000 on the previous finisher record. The virtual Virgin Money London Marathon was held for the first time in 2020, when more than 37,000 runners, from all corners of the world, completed the event. Today it was confirmed that the final finishing total of 37,966 means it has been awarded an official Guinness World Records title for the 'Most users to run a remote marathon in 24 hours'. Hugh Brasher, Virgin Money London Marathon Event Director, said: "With a national vaccination programme underway, we hope to see an unprecedented 100,000 people take part in this year’s Virgin Money London Marathon on Sunday 3 October. "The London Marathon is a wonderful example of sport as a force for good while raising millions for charity. It’s all about communities and people coming together and one of our founding pillars is 'to have fun and provide some happiness and a sense of achievement in a troubled world'. "The world record-breaking success of the virtual event in 2020 and the incredible stories from participants across the globe showed how the world’s greatest marathon brought light and hope in the darkness of the pandemic. We want to offer that again and we have also accelerated the plans we have been working on for some years to increase the number of finishers on the streets of London to 50,000. "People can run wherever they are in the world, they can run for charity, they can run for their mental or physical health, or run for the sheer enjoyment of it - whatever the reason, they will be part of a unique day in the history of the London Marathon on Sunday 3 October." Also returning to the streets of the capital on Sunday 3 October is the Virgin Money Giving Mini London Marathon alongside the virtual Virgin Money Giving Mini London Marathon for primary schools nationwide. More than 110,000 children took part in the first virtual event last year. Craig Glenday, Editor in Chief at Guinness World Records, said: "2020 was the year that we saw a spike in virtual record-breaking and the virtual Virgin Money London Marathon was no exception. To see that 37,966 people took part in the 2020 race is outstanding and every single participant should be proud of their efforts. We are looking forward to seeing more record-breaking attempts at the Virgin Money London Marathon in 2021.” Everyone who entered the ballot for the 2021 Virgin Money London Marathon will find out on Monday 8 February if they have been successful or not. Unsuccessful applicants will have an exclusive window from Tuesday 9 February to Tuesday 16 February to enter the virtual event. General entries will open on Tuesday 16 February, on a first-come, first-served basis. Entries cost £28 (plus an additional £10 for entries outside the UK to cover international postage) and all finishers will receive their running numbers before the event and their coveted official finisher medal and New Balance finisher’s T-shirt post-event. Participants will have from 00:00:00 to 23:59:59 BST on Sunday 3 October to complete the 26.2 miles on the course of their choice. Once again, the Virgin Money London Marathon App powered by TCS will enable runners to track and record their runs. For more information on the 2021 Virgin Money London Marathon ballot, visit VirginMoneyLondonMarathon.com. About the London Marathon The London Marathon was first held on 29 March 1981 and the millionth finisher in the history of the event crossed the line in 2016. The 40th Race took place on Sunday 4 October 2020 with elite races on a biosecure closed-loop circuit around St James's Park and 38,000 runners around the world running the virtual Virgin Money London Marathon on the course of their choice any time from 00:00:00 to 23:59:59 BST. Participants were able to download the Virgin Money London Marathon app powered by TCS to record their run. All finishers received a New Balance finisher's t-shirt and medal. In 2019 the Virgin Money London Marathon raised £66.4 million for charity, setting a new Guinness World Record for an annual one-day charity fundraising event for a 13th successive year. This brought the total raised for charity since 1981 to more than £1 billion. London Marathon Events gifts its surplus each year to The London Marathon Charitable Trust. Since 1981, The London Marathon Charitable Trust has awarded grants totalling in excess of £92 million to more than 1,470 projects in London, Surrey and other areas. About Guinness World Records What’s the fastest game bird in Europe? This was the question that inspired the founding of Guinness World Records (GWR) back in 1955. Starting with a single book published from a room above a gym, GWR has grown to become a global multi-media brand, with offices in London, New York, Miami, Beijing, Tokyo and Dubai. Today, we deliver world-class content, not just through books, but via TV shows, social media and live events. Our in-house consultancy works closely with brands and businesses around the world to harness the power of record-breaking and deliver award-winning campaigns and business solutions. Our ultimate purpose is to inspire people -?individuals, families, schools, groups, companies, communities and even entire countries – to read about, watch, listen to and participate in record-breaking. To join this record-breaking community - and find out the answer to that original question - visit GuinessWorldRecords.com. 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