Award winning performance footwear and apparel brand signs multi-year partnership with Southern California’s iconic oceanfront road race
ORANGE COUNTY, Calif. – July 27, 2022 – 361°, an Irvine-based performance footwear brand, today announced a new partnership as the presenting sponsor of the Surf City Marathon. The 27th running of the Surf City Marathon and Half Marathon presented by 361° will take place in Huntington Beach on Sunday, February 5, 2023.
“As a performance footwear brand, 361° represents the ideal of going one degree beyond. We are always thinking of ways to support the running community and to provide enhanced venues for all athletes to achieve their goals; be it to run faster, farther or simply enjoy a day with family and friends,” said Phil Anthony, Brand Manager. “With our offices located in nearby Irvine, we greatly appreciate the opportunity to partner with the Surf City Marathon because it's more than just a race, it’s a community tradition in Huntington Beach known by runners across the country.”
361° is committed to creating an opportunity for everyone to experience and enjoy the world of running. Not only will they have a team of employees, athletes and ambassadors participating in the race, but they will create an interactive exhibit at the two-day Active Lifestyle Expo on Friday, February 3 and Saturday, February 4 at the main Huntington Beach Parking Lot. The free wellness expo is open to the public featuring the latest in running gear, nutrition and fitness apparel as runners pick up their race number and t-shirt.
“We are delighted to welcome 361° as the new presenting partner of the Surf City Marathon beginning in 2023,” said Phyllis Blanchard, Partnerships Director for the event. “This is a landmark partnership in the history of the event; we are eager to build brand awareness and connection amongst our participants and the local running community. I’m excited for what we can achieve together.”
The Surf City Marathon is a world-class destination event with the expo, start line and finish line festival all taking place just steps away from the sand and oceanfront resorts. Traditionally attracting tens of thousands of runners to Huntington Beach on the first Sunday of February, the weekend features two days of races with a beach mile on the sand Saturday morning.
The main event begins on Sunday morning with the marathon, half-marathon and 5k. Starting and finishing on the iconic Pacific Coast Highway, runners enjoy one of the most scenic courses in the United States with spectacular views along the route. After crossing the finish line to the cheers of family and friends, participants celebrate their accomplishment at the oceanfront finish line festival and beer garden.
For more information, please visit RunSurfCity.com.
Founded in 2003, 361° began as a family-owned manufacturing business and quickly grew to be one of the world’s leading sports brands. They now have a global presence, with roots in the design and innovation of performance sports footwear and fashion. Their unique collections cater to active lifestyles and athletic pursuits, from the most competitive arena’s to sidewalks across the world. For more information or where to purchase, visit 361USA.com.
About the Surf City Marathon
The 27th annual Surf City Marathon and Half Marathon presented by 361° will take place on Sunday, February 5, 2023. One of Southern California’s favorite races, the scenic course gives runners a first-class tour of Huntington Beach with a convenient start and finish line located just steps from the oceanfront. A two-day Active Lifestyle Expo kicks off race weekend in Huntington Beach Parking Lot on Friday and Saturday. The experiential expo is free and open to the public featuring numerous vendors offering the latest in health and wellness, running gear, nutrition and informational clinics. Further information about the race can be found online at RunSurfCity.com.
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