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Posted: August 25, 2022::  

Triathlon: Stanford transitions from Champion to Coach

25 August 2022: Non Stanford has announced her retirement from triathlon after over a decade in the sport and will take up a coaching role for British Triathlon at the Leeds Triathlon Centre after her final races for Super League.

Stanford made the move to triathlon while she was at the University of Birmingham having enjoyed a promising junior athletics career. It was a move that proved successful almost instantly as she won gold in the Mixed Relay and individually in the Under 23 race at the 2012 World Championships.

The standout year for Stanford was in 2013 when she not only started the year with gold in Madrid but secured four medals in the World Series and took the victory at the Grand Final to be crowned World Champion.

After finishing second at both the Rio 2016 Olympic Test Event and Grand Final in Chicago she secured selection for her first Olympic Games. In the race that started on Copacabana beach, Stanford just missed out on the medals with a fourth-place finish.

Stanford returned to the top of the podium with an excellent race at the 2019 World Series leg in Hamburg before travelling to Tokyo to compete at the Tokyo 2020 Olympic Test Event.

The races that Stanford has featured in this year will last long in the memories for triathlon fans as she anchored the Mixed Relay for Wales at the Birmingham 2022 Commonwealth Games and brought the team home to take silver.

In her last individual race representing Great Britain, she showcased her incredible calibre with a textbook standard distance race. She left transition two in fifth place and worked her way up the field to take the victory on the run.

Her next steps lead her back to the training centre where she spent most of her career with the role of assistant triathlon coach working alongside the Centre’s head coach Rhys Davey.

She believes the time is right to take a step away from the competitive side of the sport and is looking forward to giving back to the sport she has represented for over a decade.

"Stepping away from competitive triathlon has been a difficult decision,” Stanford said. “I've had such an amazing experience on the World Class programme, despite the many ups and downs that I've faced during my career; and that's largely thanks to the people, both athletes and staff.

“But knowing I'll still be working with the team, albeit in a different capacity, is really exciting, and I can't wait to continue my journey with British Triathlon.

“Ever since being mentored by Dame Kelly Holmes in my teenage years, I've been intent on one day paying that forward, by giving back to the sport that has given me so much. I'm incredibly grateful that British Triathlon has given me the opportunity to make this passion a reality."

British Triathlon Performance Mike Cavendish said: “Non has had a fantastic career and is truly one of the greats in triathlon. Along with a few others in our outstanding generation of female athletes, she has set the standard for others to follow in her passion, dedication and professionalism. Even when things have not gone her way, she has been a real pleasure to work with and a true role model.

“Non has always led by example and a number of our younger athletes already owe her a debt of gratitude for the way in which she has welcomed and guided them into our training and competition environments.

“When I found out that Non was interested in moving into coaching I was really excited - though after her performances in Birmingham and Munich I admit I did have to double check she was still as keen. She has achieved so much - and is such a great person too - that her potential to influence a whole new generation of triathletes is immense.

“I personally can’t wait to bring someone of her calibre into our coaching team, and I know those based in Leeds - and elsewhere - will feel the same. Our job now is to support her to be as brilliant a coach as she is an athlete and if we manage to do that, British Triathlon has a huge asset for years to come.”

About British Triathlon -

British Triathlon is the National Governing Body for triathlon and multisport in Great Britain, and the home of swim, bike, run. Its vision is to create great experiences for everyone in swim, bike, run and to develop an environment that makes Britain the world’s leading triathlon and paratriathlon nation; enabling success and increasing participation. Triathlon is a fast growing, dynamic and modern Olympic and Paralympic sport with talented world class athletes, coaches and support staff, focused around delivering world-class success and inspiring participation.

Great Britain is home to multiple Olympic and Paralympic medallists, including Jonny Brownlee (Tokyo 2020 – mixed relay gold; Rio 2016 – individual silver; London 2012 – individual bronze), Georgia Taylor-Brown (Tokyo 2020 – mixed relay gold and individual silver), Alex Yee (Tokyo 2020 – mixed relay gold and individual silver), Jess Learmonth (Tokyo 2020 – mixed relay gold), Lauren Steadman (Tokyo 2020 – PTS5 gold; Rio 2016 – PT4 silver), George Peasgood (Tokyo 2020 – PTS4 silver and C4 [cycling] bronze) and Claire Cashmore (Tokyo 2020 – PTS5 bronze).

British Triathlon is a beneficiary of the UK Sport Lottery funded World-Class Programmes (WCP) ( Full profiles of British Triathlon’s UK Sport funded athletes are available here -

British Triathlon works alongside the Home Nations (Triathlon England, Triathlon Scotland and Welsh Triathlon) to promote participation and awareness of swim, bike, run activities across Great Britain in local clubs and events throughout the year.

British Triathlon is committed to equal opportunity to making the world of swim, bike, run open and inclusive for all. The organisation is committed to being a leader in sustainability and has signed up to ‘Race to Zero’ and the UN Framework Convention on Climate Change. The British Triathlon Sustainability Commission was established in 2021 to help direct the sport towards a sustainable future.

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