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Updated:   September 8, 2004
About   Track and Field Tours and Ludus
Olympics: A Look Back at the Athens Games   Posted September 8, 2004
Olympics: Athens Update by Sierra Shea Brasher   Posted August 4, 2004
Olympics: Hello again from Athens by Adam Daily   Posted July 11, 2004
Olympics: Inside Athens by Sierra Shea Brasher   Posted June 22, 2004
Olympics: The Olympic Marathon   Posted June 21, 2004
Olympics: An Insiders Look at the Athens Olympics by Adam Dailey   Posted June 17, 2004
Report from Ostrava and Alan Webb's Race by Adam Dailey   Posted June 9, 2004
Adam Dailey and others at will be providing the Runner's Web with periodic reports on the preparations for the upcoming Athens Olympics, and a few of the pre-Athens track meets.. He and his wife, Jessica Dailey, were 17 time All Americans at the University of Arkansas. They moved to Athens this spring to start their company Ludus Sports, ( , which assists people planning on going to Athens this summer to watch the Games.

Ludus was created in 2003 by Adam and Jessica Dailey, two runners who shared a passion for traveling and the Olympic movement.

Adam and Jessica met and began dating more than a decade ago in 1994 in Austin, Texas. They were both All American distance runners at the University of Arkansas. At Arkansas, Adam was a part of nine NCAA Championship teams. In 2000, Jessica was named NCAA Arkansas Woman of the Year, and was named a top 10 finalist for NCAA Woman of the Year. They both qualified for the 2000 U.S. Olympic Trials in Sacramento, California, where they both competed in the 5,000 meters (and Adam also ran the 10,000 meters).

After finishing their eligibility at Arkansas, Adam and Jessica moved to Barcelona, Spain, where Adam worked for MotoGP, the World Motorcycle Championships. Meanwhile, Jessica earned her MBA at European University. During this time, they both became fluent in Spanish and began to acquire a love for the way of Mediterranean way of life. In 2002, they visited Athens, Greece, for the first time. At this point, the seed was planted in their head: What would it be like to live in Athens, a city filled with history and culture, in the leadup to the Games?

Shortly after their voyage to Greece, Adam and Jessica moved to Austin and worked for RunTex, where they managed and organized a handful of national class running events, which eventually led them to create Ludus (meaning sport in Latin). This past February, however, one of Lance Armstrong's sponsors hired Ludus to create a corporate hospitality package for them during the Olympics. Adam and Jessica took the plunge and moved to Greece full-time, where they envisioned creating a company that could cater to Americans and facilitate them with their Olympic needs. They wanted to give tourists a unique experience and combine their traveling advice and knowledge of Greece.

Since their arrival, Ludus has grown to a staff of six and has helped everyone from gold medal athletes to federations, with most of their clientele being the families of athletes.

With a background in event management, Adam and Jessica are looking forward to the mother of all events-the Olympic Games. With an incredible buzz going around Athens as it pushes towards the return of the Olympics, Athens is thriving with energy. Living in a cultural mecca surrounded by controversy has been an exciting learning experience for the Daileys and the rest of Ludus.

While Ludus does everything from corporate hospitality to full service tours for track and field fans, its organization is built of athletic people who share a passion for life as well as a passion for sports and traveling.

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