Runner's Web Advertising Overview

Runner's Web Advertising Overview

This page last updated: March 6, 20098

TRAFFIC
A Daily average of 6,574 visitors and 44,140 pageviews for March 2009 (A 'Session' is defined as a series of clicks on your site by an individual visitor during a specific period of time. A Session is initiated when the visitor arrives at your site, and it ends when the browser is closed or there is a period of inactivity.)
(A 'Pageview' is defined as a request from a visitor's browser for a displayable web page, generally an HTML file.)
( A 'Hit' is simply a successful request to your web server from a visitor's browser for any type of file, whether an image, HTML page, an MP3 file, or any other type. A single web page can cause many Hits -- one for each image included on the page, etc.)

DEMOGRAPHICS:

Our traffic distribution is in the order of 75% North American (50% US, 25% Canada), 10% UK, 10% Australia/New Zealand, and 5% other countries.

Male 75%, Female 25%
Average income: $110,000 - $120,000
College degree: 81%
Average age: 35-40
Purchased product(s) online: 31%

SEARCH ENGINE RANKINGS:
The Runner's and Triathlete's Web is a top ranked site for "Running and Triathlon" in Google, Yahoo and other major search engines.

Our News section is indexed by Google News Search, Yahoo News Search, MSN's NewsBot, NewsNow in the UK, Yahoo News, Ask Jeeves News, News4 Sites, BigNews Network and AllTriathlon.com.

Runner's Web News content is available via an RSS feed through myYahoo! at: Yahoo.com

TESTIMONIALS:
Emma Snowsill, ITU World Cup Series Triathlon Champion.
“RunnersWeb runs rings round the rest....to run my best, I read it...no jest ...just to keep abreast!”

Peter Reid, three-time Ironman World Champion
"I check Runners Web about 4 times a day. I'm addicted to it. It's an awesome site."

Cameron Elford, Managing Editor, Triathlete Magazine
"Runners Web gives you the straight goods. No BS, no frills, just a lot of great information."

Timothy Carlson, Senior Correspondent, Inside Triathlon
“Runners Web is the first place to look for inside information and behind-the-scenes look at the triathlon scene. It’s quick, adaptable and flexible. I like that.”

Lance Watson, Olympic triathlon coach
"The Runner's Web is my "one-stop shopping" for news and technical pieces. I really appreciate having such a thorough information resource for what is happening in the world of endurance sport. Fantastic!"

Alan Brookes, Race Director, ScotiaBank Toronto Waterfront Marathon & Canada Running
"RunnersWeb.com is your definitive Daily News for runners. A day without it is like a day without your run!"

Siri Lindley, World Champion Triathlete and Coach
"The Runner's Web is my all time favorite site, the first one I go to everyday."

Nicole Stevenson , Canadian 2:34 Marathoner
"I just wanted to comment on how great your site is! I check it out a few times a week, especially after race weekends to find results and running/tri news. I spoke with Ken Parker way back when I used to work at adidas, and since then I've witnessed the evolution of your work. Great job!!!".

Simon Whitfield, 2000 Olympic Triathlon champion
"Keep up the amazing work with RunnersWeb.com, awesome, thanks for keeping me updated."

Amby Burfoot, Executive Editor, Runner's World Magazine
"I'm a big fan of your runnersweb.com site".

Triathlete Jill Savege - 2003 Pan American Champion and Canadian Champion, Athens Olympian
"I read your website all the time. It is my newspaper in the morning when I eat breakfast"

Triathlete Natasha Filliol - Canadian Elite Triathlon Team, 2002 Commonwealth Games Team, 2003 Pan American Games Team
"One of the first things I do every morning is check out Runnersweb.com. Keep it up!"

Triathlete Sharon Donnelly - 1999 Pan American Champion, 3 Time Canadian Champion and Sydney Olympian
"...I read it on your Runners' Web, which I have set up as my Homepage of course!"

Finish Line Sports:
"Runner's Web is an amazing site. Everything you could possibly want to know about running is there. There are links to every possible place on the web that has to do with running! This is a site worth bookmarking!"

Eric Schmitz, Certified Strength and Conditioning Coach NSCA, Performance Enhancement Specialist NASM, USA Triathlon Level One Coach
"Keep up the great work on your site!"

ADVERTISING RATES:

We have set our ad rates to be competitive with similar websites. In fact, our prices are lower than a number of websites which have less traffic than the Runner's Web.

Effective November 2, 2007 our advertising rates (in US dollars) are as follows:

FrontPage
Event and Commercial Ads
$350 per month for an exclusive, above-the-fold 120X60 graphic (with link) [Not available for event ads]
$250 per month for a 120X60 graphic (with link),
$100 per month for a two line text ad (with link)

News Pages
Event and Commercial  Ads
$100 per month for a 120X60 graphic (with link)

Event Pages (Marathons, Races, Triathlons, and Race Results)
For a 120X60 graphic or text ad (with link) for a "featured" event on our page the monthly fee is $50.

All ads booked will carry their rates forward for all contiguous advertising periods.

ABOUT THE RUNNER'S WEB:
The Runner's Web was founded as a hobby site in 1996 by Ken Parker. Ken is the founder and former President & CEO of Sirius Consulting Group Inc. which he sold in February of 2004. He is the founder and coach of the Ottawa Athletic Club Racing Team and was a founding coach of the Ottawa Lions Track Club. He is a former marathoner and co-founder and race director of Ottawa's National Capital Marathon and a number of other road races including the 1981 Avon International Marathon. Ken was named Volunteer of the Year at the ACT Sports Awards in 2002 and received the Queen's Golden Jubilee Medal for community service in 2003.

RunnersWeb.com Inc. is now a small business venture which is sponsoring the RunnersWeb5K.com Race for Women on June 24th.

In 2005 the site sponsored the OAC Racing Team, a women's road racing and triathlon club, and the OAC Gatineau Triathlon and OAC Corporate Relay, the Dave Scott Triathlon Clinic, the Canadian Iron Distance Triathlon and the See You In Athens fund which supports Canada's Olympians.

The Runner's Web aims to provide a portal into the world of running - including athletics (track and field) and road running, triathlon and adventure racing.

In addition to providing access to the resources desired by participants of all age levels and abilities, the site provides timely news and features on a global scale on a 7 day per week basis with frequent, multi-times-per-day updates.

Our audience is the global community of runners, triathletes and multisport athletes.