BOSTON, MA JANUARY 9, 2015 - Global athletic leader New Balance announces the opening of the New Balance Run Hub as part of Flatirons Running Company, owned by Henry and Suzanne Guzman and RL Smith and Tricia Vieth. The retail space celebrates the brand’s 110-year heritage, product innovation and local Team New Balance Athletes. The New Balance Run Hub is located at 629 S Broadway St Suite E, Boulder, CO 80305 and will open Saturday, January 9th.
"We are excited to come together with the team at Flatirons Running Company to expand their footprint and create a dedicated New Balance space where we can showcase the latest in innovative footwear and apparel," says Chris Ladd, Executive Vice President Direct to Consumer. "Running is at the core of New Balance and launching the Run Hub concept in Boulder, where so many of our Team New Balance Athletes live, is the perfect location and we look forward to rolling them out and engaging with the running community around the world."
"When I presented this idea to New Balance on creating a community center built on running, I knew they were the ideal partner," says Flatirons Running Company Owner Henry Guzman. "I wanted to give back to the local community, as they have given so much to me and that fit perfectly with New Balance who has a history of giving back to the communities in which they are a part of. Together we can offer the consumer a one-stop shop where they can gain advice, innovative products and engage in the active running community here in Boulder area."
The New Balance Run Hub in Boulder will feature several unique elements not often found in todays running store. The combined vision of the Flatirons running team and New Balance will bring great service, world class products and innovation for today’s runner.
This location will debut The New Balance Run Hub powered by Strava that will feature digital and physical running community experiences, inviting athletes to participate in group and individual training programs for key running events, weekly challenges, learn new local running routes and compete with their peers within the local Boulder running community.
The 2700 square foot New Balance Run Hub will feature locally sourced fixtures, including a reclaimed wood New Balance sign and coffee table. The store will feature a complimentary coffee bar by a local Boulder coffee company. The store also incorporates local scenic imagery and highlights Team New Balance athletes from the area such as Jenny Simpson, Emma Coburn and Mirinda Carfrae; Exclusive sections will call out Team New Balance Athlete’s favorite seasonal product.
Digital screens will allow consumers to interact and experience new products and interact with the New Balance Run Club powered by Strava. The store is purposefully cross-merchandised to offer head-to-toe New Balance branded looks. The product mix will be the latest in New Balance performance running fused with key lifestyle pieces including select styles from the popular Sport Style collection. The store will also house a lounge area which will offer treadmill and gait analysis giving the community a great place to meet and engage.
Please visit FlatIronsRunning.com for more information. The Grand Opening of the New Balance Run Hub will be Saturday February 6th and will include a fashion show, additional details to follow.
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