LEXINGTON, MA (January 28, 2016): Saucony, relentlessly committed to empowering the human spirit through running, announces its presenting sponsorship of Dana-Farber Cancer Institute and the Jimmy Fundís Run Any Race (RAR) program. Through RAR, anyone can run any road or endurance race to raise funds for Bostonís world-renowned Dana-Farber. First, participants choose any race of any distance, anywhere, and register for the event through the race organization. Then, they fill out Dana-Farber and the Jimmy Fundís simple online form to activate their event fundraising web page. Runners set their own fundraising goals and may run as an individual or create a group. Every dollar raised supports Dana-Farber and the Jimmy Fund.
"This is an extraordinary opportunity for Saucony and the running community to do good by doing what we love - running," said Mary OíBrien, vice president of marketing for Saucony. "Thousands of runners raise millions of dollars each year to further the life-saving mission of Dana-Farber and the Jimmy Fund. The Dana-Farber Run Any Race program extends the fundraising opportunity for runners everywhere to Ďfind their strongí by running any race of any distance in support of Dana-Farberís ultimate goal of eradicating cancer."
"We are proud that Saucony is the first-ever presenting sponsor of our Run Any Race program," said Jan Ross, assistant vice president of Running Programs for Dana-Farber and the Jimmy Fund. "The Saucony brand and its values align with our program offering runners the flexibility to choose any race, anywhere, as well as setting their own fundraising goals to support the Instituteís mission. Sauconyís established prominence and broad reach within the running community will empower runners to raise funds for cancer care and research at Dana-Farber."
It is easy and fun for runners to raise funds for the organizationís lifesaving mission. To start or join a Run Any Race fundraising group or join as an individual, please visit RunDanaFarber.org.
About Saucony: Saucony, a division of Wolverine Worldwide, is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN(TM), ISOFIT(TM), Geometry of Strong(TM), PWRGRID+(TM), and the Total Run System(TM) apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to Sauciny.com.
About Dana-Farber Cancer Institute: From achieving the first remissions in cancer with chemotherapy in 1948, to developing the very latest new therapies, Dana-Farber Cancer Institute is one of the worldís leading centers of cancer research and treatment. It is the only center ranked in the top 4 of U.S. News and World Reportís Best Hospitals for both adult and pediatric cancer care.
Dana-Farber sits at the center of a wide range of collaborative efforts to reduce the burden of cancer through scientific inquiry, clinical care, education, community engagement, and advocacy. Dana-Farber/Brigham and Womenís Cancer Center provides the latest in cancer care for adults; Dana-Farber/Boston Children's Cancer and Blood Disorders Center for children. The Dana-Farber/Harvard Cancer Center unites the cancer research efforts of five Harvard academic medical centers and two graduate schools, while Dana-Farber Community Cancer Care provides high quality cancer treatment in communities outside Bostonís Longwood Medical Area.
Dana-Farber is dedicated to a unique 50/50 balance between cancer research and care, and much of the Instituteís work is dedicated to translating the results of its discovery into new treatments for patients locally, and around the world.
About The Jimmy Fund: The Jimmy Fund (JimmyFund.org) solely supports Bostonís Dana-Farber Cancer Institute, raising funds for adult and pediatric cancer care and research to improve the chances of survival for cancer patients around the world. The Jimmy Fund is the official charity of the Boston Red Sox, the Massachusetts Chiefs of Police Association, the Pan-Mass Challenge, and the Variety Childrenís Charity of New England. Since 1948, the generosity of millions of people has helped the Jimmy Fund save countless lives and reduce the burden of cancer for patients and families worldwide. Follow the Jimmy Fund on Facebook: and on Twitter: @TheJimmyFund.