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Posted: February 27, 2016:  

Athletics: Sporting Life 10k Gets off to a Flying Start

Canada’s Premier Run for Kids with Cancer launches at Billy Bishop Airport.

February, 2016 - The 2016 Sporting Life 10k run/walk will be held on Mother’s Day, Sunday, May 8th. This iconic run raises funds to help support Camp Oochigeas (Ooch) a camp for kids with and affected by childhood cancer.

The run has been an annual event since 2003 and has raised over $12.5 million dollars to give kids with cancer what they need - the chance to be a kid. This year, runners and walkers alike will rally around the cause to help raise over $2M.

This year also marks the second year of sponsorship by global athletics brand, New Balance. New Balance Canada will once again provide high quality, technical race shirts to all runners who register for the Sporting Life 10k, and have created an exclusive collection of Sporting Life 10k merchandise that will be sold at Sporting Life Stores, where a portion of sales will be donated to Camp Oochigeas.

The official media launch of the 2016 Sporting Life 10k and unveiling of the Ambassador Team takes place on Friday, February 26, 2016 at the newly wrapped Billy Bishop Toronto City Airport (BBTCA) showcasing the impact of the upcoming run. The $250k in free Media was won by MacLaren McCann for Camp Ooch in the BBTCA Creative Competition run by media company BLACK and PortsToronto.

The SL10K Ambassador team for 2016 included: 
1.     Brent Bishop - Fitness Expert & Celebrity Trainer, The Marilyn Denis Show 
2.     Ben Kaplan - General Manager iRun Magazine
3.     Bill Coulter - Meteorologist, CP24
4.     Cory Lee - Recording Artist/Actress/Blogger
5.     Cynthia Mulligan - Political reporter, City News
6.     Dwight Drummond - Host of CBC Toronto News
7.     Erica Ehm - Publisher, 
8.     Gurdeep Ahluwalia, Reporter/Anchor/Co-Host, CP24/TSN
9.     Jennifer Valentyne - Live-Eye Host Breakfast Television
10.  Kasie Savage - Int'l TV Personality, Host & Lifestyle Expert
11.  Rosey Edeh - Global Toronto News @ Noon Anchor
12.  Lisa Canning - On-air design & lifestyle expert
13.  Leigh-Ann Allaire Perrault - Cityline Personality
14.  Nicholas Rosaci - Design and DIY Expert Cityline
15.  Nneka Elliott - Co-Host CP24 Breakfast Weekend
16.  Rachel Schoutsen - Host of Toronto's Morning Show on The Weather Network
17.  Rick and Angie Campanelli, Host, ET Canada & TV Host/Producer
18.  Samantha Mont Petit - Co-Founder, Bellies Inc and Marilyn Denis Fitness Expert
Make a difference in the life of a child with cancer by donating online at Race Details: The race takes place on Sunday, May 8th, 2016. For more run details go to

About the Sporting Life 10k

The Sporting Life 10k is Canada’s premier running event that delivers a value-packed running experience and the largest net proceeds to charity. Since 2003, the Sporting Life 10K has made it possible for community members and runners/walkers to make a big impact on the life of children living with cancer. Signing up to raise funds or donate, people will help Camp Oochigeas provide groundbreaking and magical camp experiences next summer for Ontario children and teens living with cancer. Visit:

About Camp Ooch

Founded in 1983, Camp Oochigeas (Ooch) has been providing magical camp experiences for children with and affected by childhood cancer. Camp Ooch is much more than a summer camp. Ooch is the only residential camp in Ontario to offer onsite IV chemotherapy treatment and blood transfusions. Camp Ooch offers year-round programs in Muskoka, at the Hospital for Sick Children (SickKids), various other regional cancer centres across Ontario, and Ooch Downtown in the heart of Toronto. Through these programs, Ooch provides fun and meaningful experiences to more than 1000 children with and affected by childhood cancer and their families each year. Families access programs at no cost. This is all made possible by the generous support of donors and volunteers.

About New Balance Canada

New Balance Athletics Inc., headquartered in Boston, MA has the following mission: Demonstrating responsible leadership, we build global brands that athletes are proud to wear, associates are proud to create and communities are proud to host. New Balance is currently the only athletics company that manufactures footwear in the U.S. with 25% of our U.S. footwear shipments produced at five New England facilities. The company also operates a manufacturing facility in Filmby, U.K. New Balance employs more than 4000 associates around the globe, and in 2011 reported worldwide sales of $2.04 billion. To learn more about how New Balance Makes Excellent Happen, please visit

About PortsToronto (

For more than 100 years PortsToronto has worked with its partners at the federal, provincial and municipal levels to enhance the economic growth of the City of Toronto and the Greater Toronto Area. PortsToronto owns and operates Billy Bishop Toronto City Airport, which welcomes more than two million passengers each year; the Outer Harbour Marina, one of Canada's largest freshwater marinas; and, Terminals 51 and 52, which provide transportation, distribution, storage and container services to businesses at the Port of Toronto. PortsToronto is committed to fostering strong, healthy and sustainable communities and has invested more than $6.7 million since 2009 in charitable initiatives and environmental programs that benefit communities along Toronto's waterfront and beyond. PortsToronto operates in accordance with the Canada Marine Act and is guided by a nine-member board with representation from all three levels of government.

About BLACK (

Established in 1992, BLACK is a Canadian-owned private company which is innovating place-based media through the integration of Digital Out-of-Home (DOOH) and mobile applications. BLACK uses a user-centric approach to enhancing physical and digital environments to create uniquely effective customer and advertising experiences. Along with its digital arm, BLACKdigital Inc., it serves a broad base of Canadian and US clients in the media, financial, business-to-business and pharmaceutical sectors. BLACK has provided media sales, consulting, digital, mobile, marketing and advertising services to such companies as The Globe and Mail, Discovery Channel (US), TorStar, BMW, BMO Bank of Montreal, BMO Nesbitt Burns, Towers Perrin, Trader Corp., The Toronto Port Authority, Merck, Meda and Vivus.

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