Athletes to benefit from education, Shakeout Run and product giveaways sponsored by Spenco
WACO, Texas (April 7, 2016) - As thousands of amateur and professional runners compete in Boston at the world’s oldest annual marathon, Spenco Medical Corporation plans to comfort them every step of the way. At this year’s Boston Marathon, the foot care company will offer products onsite to help athletes achieve their best performance, and will serve as a presenting sponsor of the event’s educational series.
The Runner’s World Seminar Series Presented by Spenco takes place April 16 and 17, preceding the big event on April 18. This free series, held at the Hynes Convention Center, offers rich educational and inspirational content for runners. Fifteen sessions will feature topics and speakers like Olympic Gold Medalist Billy Mills, First Ladies of Running, and How to Run Your Best Boston Marathon.
"The Boston Marathon is the Holy Grail of marathons for serious runners, and we want to help these athletes compete at their best," said Bill Reifsnyder, two-time U.S. National Marathon Champion and Spenco marketing consultant. "With our sponsorship, we’re also hoping to earn more Spenco disciples in the running community, a market in which we’ve excelled."
Spenco is a leading producer of premium insoles, recovery footwear and foot care products using advanced materials. The technology behind its products helps increase performance and stability while offering lasting comfort and relief. The company expects its 2nd Skin® line of first aid products, including the popular Blister Kit, to be in demand from its booth (No. 617) in the expo hall at the convention center on Saturday and Sunday.
Drawing from onsite entries at the Spenco or Runner’s World booths, Spenco will give away pairs of recovery sandals every hour during the Saturday expo, and during both days at the seminar.
Spenco and Jaybird, a sports electronics company, will also host a Shakeout Run for marathon runners at 8:00 a.m. on Saturday, April 16. Runners meet in the Fairfax Room at the Sheraton Boston Hotel. The first 50 participants will receive a Spenco technical running shirt. The company’s new memory foam recovery sandal will also be available for fitting.
Considered one of the world’s best-known marathons, the Boston Marathon attracts 500,000 spectators each year. Though starting with 18 participants in 1897, the event now attracts an average of 30,000 registered participants each year, with 30,251 people entering in 2015.
Spenco Medical Corporation
Spenco, a leading producer of high quality insoles and foot care products, helps people everywhere achieve its motto of Love Your FeetTM. Based in Waco, Texas, Spenco provides the most advanced sports medicine and first aid products available, as well as a line of premium shoes for men and women. Founded in 1967 by renowned foot care specialist Dr. Wayman Spence, Spenco earns consumer trust in its products by focusing on superior customer service to distinguish itself in the outdoor, sports, foot care and medical markets. Spenco Total SupportTM Insoles carry the American Podiatric Medical Association seal of acceptance. Learn more about Spenco products by visiting Spenco.com or calling 1-800-877-3626.
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