NEW YORK: August 23, 2016 - Polar, the pioneer of wearable sports and fitness technology and the leader of heart rate monitoring for more than 35 years, announces its partnership with Mirinda Carfrae, Australian professional athlete and Ironman Triathlon world champion. As one of the fastest runners in the world, the Carfrae and Polar partnership reinforces Polar’s position as the top choice for endurance athletes because of its reliable, data-driven features.
"A major element that continues to drive me forward each year is a constant belief that I can do better. Continuing to win isn't an easy feat when you're up against the best triathletes in the world, so I focus on my body - form, cadence, heart rate - to constantly improve,” says Carfrae. “Polar is a brand built on endurance sports and one that provides me with the reliable data, feedback, and coaching I need. With those elements at the core of my training, I’m confident Polar is the right partner to help me elevate my performance and help me reach my goals."
Mirinda Carfrae is a celebrated athlete, having achieved podium positions in six of the seven Ironman World Championships in which she’s competed. She’s won gold in 2010, 2013 and 2014, silver in 2009 and 2011 and bronze in 2012. She also holds the Ironman World Championship course record, finishing the race in 8:52:14, making her one of the fastest distance runners in the world. Her training is calculated and data-driven, especially when a few minutes or seconds can mean a win or a loss. Carfrae heads to Kona on October 8th to compete in her eighth Ironman World Championship.
"Polar has always been well-known for heart rate training, but for pro athletes like Mirinda competing across sports, it’s about so much more than heart rate,” says Stan Brajer, Senior Vice President of U.S. Sales and Marketing. “Our products excel at dynamic, varied training in running, cycling and swimming. It’s important to pay attention to small details and performance data, which we provide in our training programs and products like the V800. Speed, cadence, training load and recovery times are all factors that can make a difference between first and second place. Beyond the metrics, our Smart Coaching and guidance makes Polar products a necessary tool for pro athletes as well as a personal coach for any user looking to reach a new goal."
The Polar V800 provides a multitude of features that professional athletes and demanding amateurs can trust. In addition to accurate monitoring of training sessions, 24/7 activity monitoring and personalized coaching, the V800 also features wrist-based running cadence and a unique running index score, allowing users to see the development of their running efficiency as well as predict their race times based on their running training. The multi-sport watch provides customizable profiles for multiple sports, seamlessly changes between sports recording transition times, and offers a host of unique features including open water swimming metrics.
Polar V800 also features Polar’s unique Smart Coaching features and adaptive training plans in Polar Flow for web or iOS and Android. Smart Coaching features such as Training Load offers athletes valuable insight into how particular training sessions impact their body, so users can recognize personal limits and adjust training intensity and duration accordingly. Recovery Status allows users to view how much recovery time is needed after a particularly strenuous session, and Training Benefit provides motivating feedback immediately after training sessions and describes the effect of the session. For pro athletes like Mirinda, or those looking to integrate running into daily life, Polar’s personalized and adaptive Running Program will help athletes train for everything from a 5k to a marathon, with a plan tailored to the user and their specific goals.
For more information on Polar, visit Polar.com.
About Polar:
Polar is the leading pioneer in heart rate monitoring, activity trackers and training computers. With nearly 40 years of experience and a proud heritage in innovative physiological and sports medical research, we cater to all levels of fitness by offering a comprehensive product range including cycling computers, wearable sports devices and activity trackers, training apps and online services. Our award-winning training computers are the number one choice among consumers worldwide, being sold through over 35,000 retailers globally. Headquartered near Oulu in Finland, Polar is a privately held company that operates in more than 80 countries including U.S. headquarters in Lake Success, NY. For more information, please visit Polar.com.
About Mirinda Carfrae:
Mirinda Carfrae is an Australian professional triathlete and 3 x Ironman World champion. Carfrae’s consistency at the Ironman World Championships include the following: three gold (2010, 2013, 2014), two silver (2009 and 2011), and a bronze (2012). Carfrae holds the course record (8:52:14, set in 2013). Her world championship win at the 2007 IRONMAN® 70.3 World Championships qualified her for her 2009 Ironman debut where she set a new run course record for the marathon of 2:56:51. She continued to set new course records for the marathon in 2010 (2:53:32), 2011 (2:52:09), 2013 (2:50:38) and 2014 (2:50:26). Mirinda "Rinny" Carfrae looks forward to pushing herself again in Kona this October at the 2016 World Championships. Vist her wensite at MirandaCarfrae.com.
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