Three-year agreement includes outfitting race committee and race ambassadors
November 18, 2016, Washington, DC: Organizers of the Credit Union Cherry Blossom 10 Mile and 5K Run-Walk announced today a three-year sponsorship agreement with Baltimore-based Under Armour, Inc., originators of performance footwear, apparel and equipment for a wide variety of sports. Details of the agreement were not released, though race officials and race ambassadors will be provided the latest running footwear and gear each year.
The 45th running of the race will be held on April 2, 2017, and will be the third event in the 2016-17 PRRO Series, which will culminate in the PRRO Championship in Pittsburgh next fall.
Event Director Phil Stewart said, "We are elated to have Under Armour as our apparel and footwear sponsor. Under Armour is the hottest athletic brand in the country and the Baltimore-based company is practically our neighbor - both factors make our new relationship special. We look forward to showcasing Under Armour products at the 45th running of the 'Runner's Rite of Spring' on April 2."
"The Cherry Blossom 10-Miler is the quintessential road race in D.C., and Under Armour is excited to be supporting such an influential community event in our very own backyard," said Dave Larson, General Manager, Running at Under Armour. "We look forward to not only outfitting participants on race day with our innovative apparel, but also working alongside our important partners on the ground, Potomac River Running Company and our run crew, District Running Collective."
Under Armour's running community continues to expand, as the brand's commitment to the sport has shown tremendous growth through new innovative footwear and apparel, local and national sponsorships and new partnerships with urban run crews. The Under Armour Connected Fitness platform, including digital running community MapMyRun, serves as another extension to the brand's growing global audience and provides all runners with the tools they need to perform their best.
About the Credit Union Cherry Blossom Ten Mile
The Credit Union Cherry Blossom is known as "The Runner's Rite of SpringŪ" in the Nation's Capital. The staging area for the event is on the Washington Monument Grounds and the course passes in sight of all of the major Washington, DC Memorials. The event serves as a fundraiser for the Children's Miracle Network Hospitals, a consortium of 170 premier children's hospitals across North America. About one-third of the funds raised support Washington, DC's own Children's National ("Children's Hospital"). The event also funds two $5,000 Road Runners Club of America "Roads Scholar" grants designed to support up-and-coming U.S. distance running talent.
Credit Union Miracle Day, Inc., a consortium of credit unions and credit union suppliers in partnership with CUNA Mutual Group and PSCU, is the title sponsor of the Credit Union Cherry Blossom Ten Mile Run and 5K Run-Walk.
The event is a proud member of the PRRO Circuit (PRRO.org), a five-race non-marathon prize money circuit with events in Utica, NY; San Juan, PR; Washington, DC; Spokane, WA; and Pittsburgh, PA. The circuit is committed to a drug-free sport and funds USADA to conduct drug testing at all circuit events. In 2017, the winning male and female at Cherry Blossom are eligible for the $10,000 PRRO Super Bonus if they go on to win the PRRO Championship at the EQT Pittsburgh Ten Miler in fall 2017; if they place in the top 10 at the PRRO Championship, they earn the PRRO Event Champion's bonus of $1,500.
In addition to being sanctioned by USA Track & Field and the Road Runners Club of America, the Credit Union Cherry Blossom Run has earned Gold certification from the Council For Responsible Sport for its many environmentally and socially responsible initiatives. CherryBlossom.org.
About Under Armour, Inc.
Under Armour (NYSE: UA, UA.C), the originator of performance footwear, apparel and equipment, revolutionized how athletes across the world dress. Designed to make all athletes better, the brand's innovative products are sold worldwide to athletes at all levels. The Under Armour Connected FitnessTM platform powers the world's largest digital health and fitness community through a suite of applications: UA Record, MapMyFitness, Endomondo and MyFitnessPal. The Under Armour global headquarters is in Baltimore, Maryland. For further information, please visit the Company's website at UABiz.com.
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