Freedom ISO Combines One-Two Punch Of Brand’s Award-Winning Tag-Team Technologies, Resulting In Running Experience That Starts Amazing, Stays Amazing
WALTHAM, MA (November 21, 2016) - Have you ever run and felt like you could run forever? The road unwinds effortlessly, the air is crisp and the sunrise perfect. As the miles click by, you’re brimming with boundless energy, euphoria, and a sense of runaway freedom. Some refer to the feeling as "runner’s high," others a "second wind." At Saucony it’s called the Freedom ISO(TM) and it delivers a running experience that not only starts amazing-it stays amazing-no matter how long your run.
Launching December 1, 2016, the Freedom ISO is the first-ever performance running shoe with a full-length EVERUN midsole. Combined with Saucony’s dynamic ISOFIT(TM) fit system, the Freedom ISO delivers the one-two punch of Saucony’s award-winning tag-team technologies. The result is the brand’s most technologically advanced shoe ever created.
"Finding a new way to liberate and expand the running experience-free of boundaries, full of freedom-reflects our relentless commitment to both the runner and innovation," said Tom Hartge, senior vice president of global footwear for Saucony. "The Freedom ISO sets the course for Saucony to create a whole new running experience that’s unlike anything before. It’s EVERUN unleashed, designed to make you want to run, while fully enjoying the feeling that you could actually run forever."
The Freedom ISO’s full-length EVERUN foam midsole maintains cushioning properties three times longer than standard EVAs while returning 83% of the energy absorbed. Adding to the extraordinary durability and flexibility of the Freedom ISO’s EVERUN midsole material, Saucony is pairing a TRI-FLEX(TM) crystal rubber outsole that also displays exceptional resistance to wear. Besides being resilient, the crystal rubber compound matches the considerable flexibility of the EVERUN foam, allowing for greater adaptation to different foot proportions and freedom of motion underfoot. In addition to the full-length EVERUN midsole, the Freedom ISO also incorporates EVERUN Topsole construction for even greater energy return and continuous, fluid cushioning with every stride.
Weighing in at 9 ounces for men and 8.1 ounces for women, the 4mm-offset Freedom ISO’s lightweight, racing-inspired ISOFIT sleeve creates a dynamic fit system while the breathable engineered stretch mesh upper and streamlined heel support frame add to the shoe’s impressive fit and lightweight performance.
"Our engagement with runners informs our execution," said Hartge. "Our intent is to bring purpose and thought to every design element. The Freedom ISO, with its full-length EVERUN platform, moves the focus from equipment to experience. The true significance of the Freedom ISO is that all the elements come together in perfect harmony."
Freedom ISO Marketing: Starts Amazing, Stays Amazing
The Saucony Freedom ISO will be supported by a global, multichannel marketing campaign-Starts Amazing, Stays Amazing-to debut December 1. Marketing support includes a double-page spread in the December and January issues of Runner’s World; a dedicated Saucony Freedom ISO landing page; social media; digital activation; and in-store elements at select running specialty retailers, including window, point-of-purchase and dynamic product displays. Preorders of the Freedom ISO became available at saucony.com on November 18-designated as Saucony "Freedom Friday."
A Freedom ISO sneak peek is currently available here.
The Freedom ISO will be available at select specialty run retailers and at saucony.com beginning December 1, 2016 in men’s sizes 7-13, 14 and 15, and women’s sizes 5-12. The suggested retail price of the Freedom ISO is $160.00.
To find a retailer near you, call 800-365-4933 or visit Saucony.com.
For more information on the Saucony Freedom ISO, contact Sharon Barbano at sharon.barbano@saucony.com.
About Saucony: Saucony, a division of Wolverine Worldwide, Inc.(NYSE: WWW), is a leading global running lifestyle brand that fuses performance, innovation and style to create compelling footwear and apparel with its widely recognized brands Saucony and Saucony Originals. Founded in 1898, Saucony continues to inspire runners everywhere with its award winning innovations, including EVERUN(TM), ISOFIT(TM), Geometry of Strong(TM), PWRGRID+(TM), and the Total Run System(TM) apparel line. At Saucony, a good day is when we get to run. A great day is when we inspire someone else to run. For more information, go to Sauconey.com.
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