ASICS and the IAAF are delighted to announce a new multiple-year partnership with ASICS becoming the latest addition to the prestigious group of Official IAAF Partners.
As Official IAAF Partner, ASICS will be present at and involved in all IAAF World Athletics Series events including the 2017 IAAF World Championships in London, GBR (4-13 August 2017) and the 2019 IAAF World Championships in Doha, QAT.
As part of the agreement, ASICS will kit the officials and volunteers at all IAAF World Athletics Series events with ASICS’ footwear and apparel that will ensure the smooth running of these events. For ASICS this important partnership will allow a strategic expansion of its brand recognition internationally by association with the world’s top athletics events that are viewed by significant global audiences.
ASICS President and CEO Motoi Oyama stated: "I am so happy to have the honour of supporting the IAAF as an Official Partner. We at ASICS hope to both develop excellent products and contribute to the growth the sporting world as a whole by supporting athletics around the globe as an Official Partner of the IAAF."
IAAF President Sebastian Coe commented: "Global athletics starts a new chapter today based upon solid foundations of modern governance and a renewed determination to protect and promote clean athletes. We are delighted to have attracted ASICS, a world-class sportswear designer and manufacturer, as our latest Official IAAF Partner to share this new journey with us. This agreement is a huge endorsement of a bright future for athletics whose universality and diversity makes it a natural partner for a global corporation like ASICS. We are excited to be joined by a partner whose vision shares our strategy for a youthful, innovative sport that promotes fair competition and healthy living."
The deal was brokered by the IAAF’s long-term commercial partner Dentsu Inc, in close collaboration with the IAAF.
ASICS Corporation is a global designer and manufacturer of sporting goods including performance athletic footwear, apparel and accessories. The company was founded in 1949 by Kihachiro Onitsuka. Inspired by the old Latin phrase "Anima Sana In Corpore Sano", meaning "A Sound Mind in a Sound Body", his vision was to promote the health of young people through sport. True Sport Performance Brand, ASICS remains committed to this philosophy today.
The International Association of Athletics Federations (IAAF) is the world governing and rule-making body for the sport of athletics, which encompasses track and field, race walking, road, cross country, mountain and ultra-running.
In 2012, the IAAF celebrated its centenary. Today boasting 214 national Member Federations, it has a global reach greater than that of the United Nations.
In 1983, it created its jewel, the biennial IAAF World Championships whose nine days of competition involve 2000 athletes from more than 200 countries and are broadcast to over 200 territories worldwide.
The next IAAF World Championships will take place in London (2017), Doha (2019) and Eugene (2021).